Chapter 24 Little Green Car, the leader of shared bicycles, sent an inquiry (two chapters in a row, please collect, recommend and read)

"Nirvana" is really popular!

After the first batch of 5,000 existing cars was shipped, subsequent orders began to be shipped one after another.

As more and more actual bikes are put on the market and more positive reviews appear online, "Nirvana" bikes continue to sell like hotcakes.

However, Hu Lai has not relaxed the restrictions and still maintains pre-sales of 5,000 vehicles per day.

It’s not that I don’t want to sell, it’s that it’s really difficult to expand production capacity in the short term.

There are not many bicycle factories in Shancheng City itself, but now those with production capacity have joined the ranks of OEM "Nirvana".

Not only are online sales booming, offline company landline phones are also ringing non-stop.

Countless calls came in, asking if they could purchase goods and if they could recruit dealers.

Han Ming was already very busy with production capacity issues, and now he had to face countless harassing phone calls.

Not only peers, but even previous dealers called to inquire about news about "Nirvana".

For a time, "Nirvana" became a hot favorite.

Hu Lai pushed all the chores to Han Ming and hid in the office to figure out the Phoenix Factory's offline channels and after-sales issues.

Yiyi specially tied her hair into a ponytail today, revealing her white swan neck, making her look even more youthful and charming.

"Boss, all the 5,000 units pre-sold today have been snatched up."

Hu Lai was originally worried that the pre-sale would affect netizens’ enthusiasm for buying, but now it seems that he was completely over-worry.

A smile appeared on his face, and when he looked up, he found that Yi Yi's face was extremely excited.

"What's wrong? Are you so happy today?"

"Boss, guess which company I received a call from today?"

Yiyi looked excited and couldn't hide the excitement on his face.

Hu Lai was a little curious.

"I just received a business call from 'Little Green Car' in the office. They asked us to send some information on the 'Nirvana' series."

"Little green car?"

Such a familiar name.

"Boss, they are one of the two largest bike-sharing companies in Yan Country!"

“I sometimes ride their shared bikes when I go out on weekends!”

Hu Lai immediately remembered that Little Green Car and Little Blue Car were the two leading car-sharing companies in Yanguo.

The two companies jointly occupy 85% of the shared bicycle industry in Yanguo.

The most interesting thing is that the market shares of both companies are almost the same, and the number of users is basically the same.

"Big company, no wonder you are so excited." Hu Lai laughed.

"Do they want to cooperate with us?"

Yi Yi hummed and said: "They have this intention, but they don't have a specific plan yet. Maybe they just want to know more."

Hu Lai said casually: "Send me the information on the 'Nirvana' series, but don't take it too seriously."

"Now our online sales are good, but we don't have enough production capacity. Even if we get orders, we don't have the capacity to produce."

"Besides, our business focus is still on the vast number of ordinary customers, and customer reputation is the foundation of Phoenix Factory."

"By the way, have you finished the idea of ​​building offline channels that I asked you to prepare last time? I want to hear your opinion."

The new product launch conference was too busy during this period, and the original offline channel construction was delayed.

Now that everything is on track, offline channels have become a top priority.

Yi Yi was a little disappointed. He didn't expect Hu Lai's reaction to the shared bicycle "Little Green Bike" to be so dull. He originally thought he would be as excited as himself.

She sorted out her mood, then thought about channel construction, and hurried back to the office and put the prepared channel plan on her desk.

Hu Lai specifically asked Yi Yi to wait for a while, carefully read the entire content, and already had a plan in mind.

"Yiyi, please inform Factory Director Han and Kaiping from the Marketing Department and ask them to hold a meeting at one o'clock in the afternoon to discuss the issue of offline channels."

Now that online sales are booming and the production capacity problem has been temporarily solved, the next step is the problem of offline channels.

Whether it is the trade-in of old products promised before or the electric motorcycles to be deployed next, they are inseparable from offline channels.

One p.m.

Hu Lai had been waiting in the conference room for a long time.

The conference room has also returned to its previous appearance.

Li Li's daily job now is to do live broadcasts, and the live broadcast room has been moved to a bigger and better room.

Hu came to see Han Ming, Yi Yi, and channel manager Kaiping Ping. They were all present and went straight to the point without being long-winded.

"Now the company's sales are encouraging, and Phoenix Factory can finally breathe a sigh of relief."

"We have temporarily solved the production capacity problem, and now we have to solve the problems of offline channels and after-sales."

"Everyone tells us what he thinks."

Han Ming had already asked Yi Yi before. He knew the content of the meeting and did not hesitate to express his thoughts directly.

"Boss, I think the traditional dealer model is the safest. This is what mainstream manufacturers do now. You can't go wrong."

"Dealers sell bicycles from us, and they are responsible for after-sales issues. We can just produce them with peace of mind. This is the easiest way."

He looked at the crowd and said: "If you don't trust the dealer's service, we can put down some dealer deposits. We are selling very well now, and many dealers are calling to ask."

Hu Lai nodded and looked at Kaiping Ping.

Kaiping Ping was in his early thirties and had been working in domestic channels before. After Hu Lai's predecessor worked in foreign trade, he became responsible for the recruitment and procurement work in the factory.

Now that Phoenix Factory has returned to the domestic market, it has relocated it to domestic channels.

Kaiping Ping thought for a moment and said in a low voice: "Director Han is indeed right, but we only have one model now, and the dealer store will definitely not be able to operate."

"It is impossible for one model to support a specialty store. We can only use the model of authorized dealers. However, authorized dealers also have problems."

"Our models are already sold cheaply, unlike other brands that still have a profit of close to 200 yuan after deducting costs. We only have a profit of less than 100 yuan after deducting costs."

"How much profit should we give dealers with a profit of less than 100 yuan? If we pay less, they will not be willing to sell our cars. If we pay too much, we will lose money and make a profit."

"There is only one way to solve this problem, which is to raise prices."

After he finished speaking, he threw the problem to Hu Lai.

Yiyi was a little surprised. What Kaiping said was similar to the report she wrote.

This was Kaiping's first meeting since he returned as marketing manager. He blurted it out after just a moment's thought. It seems that he has put a lot of effort into the company's channels since he returned to the position.

Han Ming also realized that profit distribution is indeed a problem.

Hu Lailai looked at the three of them and said, "I asked Yi Yi before, and her opinions on channels are similar to Manager Zhang's."

Then he looked at Kaiping and said, "I'm not going to raise the price."

"I don't want to use the old dealer model either."

"After listening to several opinions, I decided to adopt the brand-operated store model after much consideration."

"It's similar to the 'Rice' company in the mobile phone industry. Online and offline prices are unified, and sales and after-sales are all in the hands of the company."

"Guarantee service levels and after-sales service to the greatest extent."

Hu Lai's tone was passionate and he did not hide his ambition at all.

The three of them looked at each other, feeling quite shocked.

"This is about improving brand influence."

"A company like 'Rice'..."

"What an ambition this is, boss!"

Two chapters published in succession, please read the new book.
Chapter completed!