Chapter 25 The manufacturer is shocked! No way to survive at all! (Two chapters in a row, please collect, recommend and read)

Hu Lai thought about choosing a brand-operated store for a long time.

Although the dealer model can charge franchise fees and quickly obtain large amounts of funds, Hu Lai has his own considerations.

After-sales, service and brand influence are not the key factors that make Hu Lai choose a brand-operated store.

What Hu Lai values ​​most is the unified retail price online and offline.

The most important points in the system are obtained by selling products, and to ensure product sales, you must hold the channels in your own hands.

The unified sales price online and offline not only makes consumers feel comfortable, but also makes product pricing more convenient.

Although the investment cost of brand-operated stores is high, it is worth it.

Hu Lai continued: "The company is currently facing difficulties and cannot open stores across the country, but we can plan first, test-open in key cities, and then expand slowly."

"Currently, the product line is single and there is only one 'Nirvana' bicycle. As Manager Zhang said, it is impossible for one bicycle to support a store."

"So we will add product lines as soon as possible, not just bicycles. We can produce other products in the future, such as electric motorcycles."

The three of them looked at each other in shock. They were considered the core executives of the Phoenix Factory. This was the first time Hu Lai proposed to create other products.

Yi Yi was also surprised. She had always been by Hu Lai's side, and this was the first time she heard Hu Lai reveal that he wanted to cross the border.

Han Ming has been deeply involved in the bicycle industry for so many years, and he couldn't react at the moment. Apart from making bicycles, he knew nothing else.

When Yiyi and Kaiping heard that Hu Lai was going to start a company similar to "Daimi", they thought it was a direct-sale store specializing in bicycles, but they didn't expect it to be a cross-border business.

Before the three of them could recover from the shock, Hu Lai's firm voice came.

"Phoenix Factory can't just make bicycles for the rest of its life."

"If Phoenix Brand wants to truly have its own brand loyalty and improve its brand influence, it must and can only take the road of direct-operated stores."

"Problems in any link before, during, or after sales will affect the company's product image."

Hu Lai stopped hiding things and spoke out his future prospects.

With management experience in his previous life, he deeply understands how important it is for a company to have unified thinking.

Although the actual situation is still too early to establish a directly operated store, it is necessary to communicate with the management in advance.

When he saw several people's expressions of surprise, his tone relaxed again:

"But it's too early to say this now. Based on the actual situation of the company, I thought of a way, which is to find a cooperative after-sales store."

"Cooperating after-sales store?"

Everyone came back to their senses and looked at Hu Lai.

Hu Lai nodded and made his point clear again: "Except for our directly-operated stores, products will not be sold offline through other channels."

"We can find some small-scale dealers to serve as our after-sales stations. If there is a problem with the bicycles we sell, we can go directly to them for repair."

“For repairs during the warranty period of the Nirvana bicycle, we can settle the bill directly with the after-sales station.”

"Moreover, each after-sales store can also be responsible for the 'trade-in' activities we promised before."

The three of them thought for a while and realized that although this method still has disadvantages, it is also a good thing for businesses overall.

Cooperating with Phoenix Factory can not only bring traffic to the store, but also cost a lot of money to repair bicycles after sales.

As for service quality, you can only try your best to check it when choosing an after-sales store.

Several people formulated a detailed screening plan for the after-sales station, and further improved the "old for new" activity to plug the loopholes in the activity to the greatest extent.

Although Phoenix Factory withdrew from domestic channels two years ago, the contact information of most dealers is still there.

It is not too difficult to contact the dealer again to discuss cooperation with the after-sales station.

Kaiping Ping took the initiative to stand up and took over the matter of establishing an after-sales station.

Hu Lai nodded with satisfaction, still very confident in Kai Ping's ability.

At the end of the meeting, Hu Lai sighed inwardly as he watched the people leave.

Establishing an after-sales station is only a temporary measure. In the end, you still need to have your own after-sales department.

However, the company now has a debt of 20 million and is seriously short of funds, so we can only put these things on hold for now.

Money, I'm really short of money.

Whether it is a brand-operated store or an electric motorcycle production line, money is needed.

All we can do is sell more bikes!

Hu Lai was worried about money, and Mr. Li, who had just received the "Nirvana" bicycle, was also worried.

…

Juli Bicycle Factory.

"Oh, my darling, you've got it."

Mr. Li looked at the packaging box in front of him and felt like crying.

On the second day of the pre-sale of the "Nirvana" series, he asked Xiao Zhang from the marketing department to grab a "Nirvana" bicycle.

But Xiao Zhang didn’t say in advance that the pre-orders would be shipped fifteen days later.

As a last resort, I spent a full 800 yuan on an unopened "Nirvana" bicycle through the Xianyu second-hand platform.

There were only 5,000 cars in the first batch, which was really hard to buy, so Mr. Li had no choice but to accept it.

But it took four days of driving around before the express delivery arrived!

In addition to sleeping, he has been updating express delivery information for the past four days!

He didn't want to rush, but the sudden plummeting sales online forced him to do so.

Sales plummeted from more than 300 units per day to just over 100 units.

The comments in the live broadcast room were all positive about the "Nirvana" series.

The most terrible thing is that the sales of the popular model that it relies on for its momentum, the 358 yuan commuter car that has been used to create cost-effectiveness, have continued to decline!

I have endured all this. The most difficult thing is the orders placed in the past half month. Nearly a hundred orders have been returned!

If this continues, how will the bicycles be sold?

Mr. Li sighed, this is because "Nirvana" has insufficient production capacity, so it can only be pre-sold and snapped up.

If you open it up and sell it, it will totally cost you your own life!

The sudden appearance of "Nirvana" has had the greatest impact on pure e-commerce bicycle factories like his.

Mr. Li quickly opened the packaging box of "Nirvana" and assembled the bicycle with ease.

He wanted to see what magical power this 188 yuan bicycle had.

It actually got rave reviews online and people rushed to buy it.

Mr. Li took a closer look at the appearance of the "Nirvana". There was nothing surprising about its appearance. It was a classic low-span horizontal bar urban commuter car.

If I have to talk about the advantages, it's just that the green color sprayed is more natural.

Bent bars, brakes, flywheels, chains, tires, seat cushions, banners, these spare parts are all familiar to Mr. Li.

Nothing too surprising.

The bicycles he sells are probably of the same quality.

Mr. Li was puzzled. This looked like an ordinary commuter car, but it was just cheaper.

But the comments online are really scary.

A great car!

A bicycle that transcends generations.

Destroy all commuter cars.

Great value for money.

This is so awesome.

Mr. Li was confused. Could it be that the online comments were exaggerated?

Mr. Li didn't believe it at all.

It reminds me of the promotional poster in the live broadcast room of Phoenix Factory that says lightweight body made of special materials.

Lifting it gently, it was indeed very light.

He looked at the material of the frame very carefully and knocked it with his hand. It was indeed not made of high carbon steel.

But if it’s just a lightweight body, it’s not enough to get so many positive reviews online.

Thinking of this, he pedaled hard on the left pedal and rode the bicycle gracefully.

Just after pedaling in a circle, Mr. Li's eyes almost popped out!

"Nima? Is this a commuter bus?"
To be continued...