This BMW uses a mid-mounted rear-drive engine, equipped with a 3.5L engine with a maximum horsepower of 277 horses, a maximum power of 207kw, and a top speed of 260 hours. It is equipped with a ZF 5-speed manual transmission, and the acceleration is only

It takes 5.6 seconds to complete, and the pushback feeling when accelerating is very strong. It is equipped with a 53L fuel tank, the trunk volume is 370L, and the storage space is not too bad.

The reason why Sun Wenhao came with Dong Jiahao and Pan Haizhou was to let Bai Zirui choose one of them to be the driver and bodyguard. After all, Xiangjiang society was rampant and he had to pay attention to safety when traveling.

The three of them went upstairs to room 602. Bai Zirui happened to make three flavors of fried chicken wings and asked them to taste them together and give their valuable opinions. After eating, the three of them all agreed with Lou Xiao'e and Yang Xue's opinions.

Sun Wenhao took out the Chinese-language printer card designed and developed by several college students, handed it to Bai Zirui for his evaluation, and said that he wanted to represent Epson's two products, printers and LCD screens.

Bai Zirui held the Chinese Han card and nodded as he looked at the chips and integrated circuits on it. It seems that the computer majors at Xiangjiang University are very capable. The Chinese Han card produced by this printer has some computer characteristics.

Model of Hanka.

Bai Zirui greatly appreciated Sun Wenhao's idea of ​​​​distributing Epson's printers and LCD screens, and encouraged him to go ahead and do it.

Bai Zirui reminded Sun Wenhao some things to pay attention to when negotiating with Epson Company, and left Pan Haizhou as his driver and bodyguard. Sun Wenhao said goodbye to Dong Jiahao. He also wanted to register the patent for this printer's Chinese Hanka before heading to Japan.

Negotiating with Epson Corporation.

Sun Wenhao went to Japan two days later and made a phone call. The negotiations between him and Epson were going very smoothly. An unexpected situation was that Epson's technician admired Bai Zirui's drawing of Hanka very much and was interested in buying it.

Come down and produce it yourself.

Bai Zirui fully agrees with this. He asked Sun Wenhao to register a patent to prepare for this. Since Epson is willing to buy out the patent and directly produce printers with Chinese Han cards for the Hong Kong and Taiwan markets, this is the best solution for them.

Good results.

This eliminates the need for them to find someone to manufacture the Chinese cards themselves, and then install them into the printer handle and a series of additional costs. This Chinese Chinese card printer is only designed and developed based on the Epson printer. Without this printer,

It's worthless.

If the patents were not sold to them, it would not be very difficult for Epson to re-develop a suitable Chinese Han card. Their design of the Chinese Han card and selling it to Epson just saved some time and cost for the other party.

With Bai Zirui's authorization, Sun Wenhao finally transferred the Chinese Hanka patent for this printer to Epson for HK$1.2 million after some haggling negotiations, and successfully obtained Epson's printer and LCD screen.

Distribution rights for Hong Kong and Taiwan markets.

Bai Zirui and He Yuzhu were driven by Pan Haizhou to inspect the Western fast food market in various places in Hong Kong. They only saw a few McDonald's fast food restaurants, but not KFC.

Bai Zirui often ate KFC and McDonald's in his previous life and checked their development history. He knew that KFC started to open in Xiangjiang in June 1973. The first Hometown Chicken opened in Mei Foo New Village, and other branches soon followed. By 1974,

The number has reached 11.

In September 1974, KFC suddenly announced the closure of many restaurants, with only four remaining in business. By February 1975, the first batch of KFC restaurants in Hong Kong were wiped out and all closed.

By 1985, KFC had successfully invested in Malaysia, Singapore, Thailand and the Philippines. At this time, they were preparing to enter Hong Kong again. This time KFC was more cautious in developing the market and made appropriate changes in marketing strategies based on the situation in Xiangjiang.

McDonald's entered the Hong Kong market in 1975. On January 8, 1975, the first McDonald's restaurant in Hong Kong opened at Paterson Street, Causeway Bay, Hong Kong Island, and it was also the first in Greater China.

In June 1973, KFC first landed in Xiangjiang, the Pearl of the Orient. Almost all the news media in Xiangjiang were mobilized to launch an overwhelming and vigorous publicity campaign for an advertisement at the same time. Slogans, banners, and colorful pictures filled the streets of Xiangjiang.

Alley.

Accompanied by the "good taste, finger licking" sounds, one year after the first KFC Hometown Chicken in Mei Foo New Village debuted, 11 more chain stores have opened one after another.

There is no fire, but the aroma of chicken is smelling. The unique recipe and exquisite cooking make Xiangjiang people who have never tasted American fast food unable to resist the temptation of local chicken and rush to KFC fast food restaurants. The golden color and fragrant aroma

Compared with Chinese fried chicken, braised chicken nuggets are indeed extraordinary.

In addition to fried chicken, they also sell cole slaw, potato chips, buns, as well as a wide variety of complementary foods and beverages such as Coca-Cola, hot and cold black tea. Once they tasted it, customers were immediately fascinated by American fast food. Hometown Chicken

The future of Hong Kong seems bright.

However, KFC's "Xiangjiang fever" did not last long. In September 1974, KFC suddenly announced that many restaurants would cease operations. By February 1975, the only four remaining restaurants had also closed their doors. The first KFC to enter Xiangjiang could

It's said that the whole army was wiped out. Although the chairman of KFC Company has repeatedly claimed that the temporary closure is due to rent constraints, it is a foregone conclusion that KFC will lose Maicheng.

For a time, the news media in Xiangjiang were in an uproar, using their propaganda and promotion momentum to judge the success or failure of KFC in Xiangjiang. From financial industry tycoons to ordinary people, they rushed to express their opinions.

In the end, people in Xiangjiang unanimously believed that the reasons that led to the closure of KFC were not only related to advertising and service methods, but also the taste of chicken. It was these fatal factors that failed to keep the hearts of Xiangjiang people in KFC.

Successful experiences around the world have made KFC very confident in its business in Xiangjiang, but it has ignored the key factor that Xiangjiang people are Chinese and have Chinese traditions, customs and consumer psychology.

In order to adapt to the tastes of Hong Kong people, the hometown chicken fast food restaurant uses local chicken breeds from Hong Kong, follows the American feeding method, and uses fish meat. As a result, it destroys the unique taste of Chinese chickens and greatly disappoints Hong Kong people.

The world-famous advertising slogan "It tastes so good that you lick your fingers" was difficult to accept by the residents of Xiangjiang who valued elegance. Moreover, the income of Xiangjiang people at that time was not yet generally acceptable for the price of hometown chicken, which greatly suppressed the sales of hometown chicken.

In terms of service methods, Hometown Chicken adopts a typical American service. In Europe and the United States, half of people just buy food and take it home to eat. Therefore, there are usually no seats in the store. Xiangjiang is different. People usually eat where they buy food.

.People came in groups of three and five, bought food and sat in the store eating and chatting.

The lack of seats at Hometown Chicken left people with no place to eat, which undoubtedly drove away a group of repeat customers. Therefore, Hometown Chicken attracted many people at first, but there were not many repeat customers, so that KFC, which was unprofitable, left in despair.

Xiangjiang.

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