Chapter 214 Shop Visit in Causeway Bay

In 1985, eight years later, KFC decided to enter Hong Kong again. In September 1985, the first Hometown Chicken opened on Zuo Dun Road at a cost of NT$3 million. In early 1986, the second Hometown Chicken opened in Causeway Bay.

At this time, the fast food industry in Xiangjiang has undergone tremendous changes. The local catering industry accounts for 70% of the consumer market, and some other fast food restaurants account for 20% of the consumer market. In the face of strong competitors, it is not easy for KFC to regain the market.

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KFC was very cautious in developing the market this time. Before the company opened, the marketing department conducted an accurate and detailed market survey. Based on the actual situation in Xiangjiang, KFC promptly changed its marketing strategy and clarified its consumer targets.

The difference from 8 years ago is that the new Hometown Chicken Restaurant is between a high-end restaurant with white cloth and a self-service fast food restaurant. It is a relatively high-end fast food restaurant. The customer base is mainly young people, belonging to the white-collar class.

In terms of food style, Hometown Chicken has also undergone innovation. All fried chicken raw materials are imported from the United States and cooked in strict accordance with the recipe of Colonel Hollandis, the founder of Hometown Chicken.

The food is freshly cooked, and fried chicken will be discarded if it is not sold within 45 minutes to ensure that all chicken parts are fresh. In addition to the old chicken parts, miscellaneous items, desserts, and drinks are also added.

In terms of sales, the company sells hometown chicken at a higher price, because if the price of hometown chicken is too low, people in Xiangjiang will regard it as a low-end fast food.

As for miscellaneous food, such as French fries, corn, etc., they are sold at a lower price because there are many fast food restaurants selling similar foods around the hometown chicken shop. What's more, lowering the price of miscellaneous food will give you an advantage in the competition.

In terms of advertising planning, Hometown Chicken uses the slogan "sweet, fragrant and delicious", which makes the new advertising slogan have a strong Hong Kong flavor and is easier for Hong Kong people to accept.

The company believes that hometown chicken is no stranger to the hearts of Xiangjiang people, so advertising is not the main direction. The most important thing is to adjust the market strategy to adapt to the consumer psychology of Xiangjiang people. Therefore, when the Jordan Road branch opened, it only displayed food outside the store.

A billboard was erected. The scope of promotion was limited to the area around the store.

KFC's efforts have not been in vain, and the results are gratifying. The fiasco eight years ago has gradually been forgotten by the people of Hong Kong. More and more people in Xiangjiang have accepted hometown chicken again, and quite a number of high-income people have become long-term customers of hometown chicken.

The KFC fast food chain is booming in Hong Kong, accounting for more than one-tenth of KFC's overseas chain stores. KFC has become one of the four major fast food restaurants in Hong Kong, along with McDonald's, Burger King and Pizza Hut.

Burger King officially entered Hong Kong in 1980. The restaurant was located on Mong Kok West Street. At this time, there were already two restaurants. In 1981, the first Pizza Hut restaurant in Hong Kong opened in Tsim Sha Tsui East.

Bai Zirui and He Yuzhu spent three days inspecting the Western-style fast food market in Hong Kong. He felt that it was the right time to enter the Western-style fast food market. The four major international fast food brands have not yet completed their layout in Hong Kong. If he had entered the Western-style fast food market a few years later, he would have

They will jointly kill him.

Bai Zirui and He Yuzhu were about to choose a store to make Western-style fast food, but the semester at Xiangjiang University started, so he had to temporarily interrupt the plan. After getting up early in the morning and finishing two sets of boxing, he and Xu Jingli prepared to go to Xiangjiang University.

There are probably not many things on the first day of school. It is nothing more than a name for the past. They brought the relevant information for studying abroad to go through the enrollment procedures.

Lou Xiao'e and Yang Xue sent them to Xiangjiang University together to help them go through the school procedures. Some of them have more effort to do with them as guides.

After Bai Zirui entered Xiangjiang University, under the leadership of Lou Xiao'e, they found the Academic Affairs Office. There was a department in which the department was responsible for international students.

A male teacher with a big belly received them. Bai Zirui was originally a little worried, because their situation was special and belonged to the one who couldn't get up. If you read a junior year, he would definitely not want to be a junior.

However, after talking with this male teacher, Bai Zirui knew that he had thought about it. He didn't care about you so much. As long as you make up for miscellaneous fees, you can pass the relevant professional trials.

Test on the first layer, and the postgraduate entrance examination is done directly.

The school's management of international students is quite loose. Basically, only two things will be supervised. One is whether the tuition fee is paid and the second is whether the upgrade assessment has passed. As for whether there are schools in class, are you late and leave early, who cares about you?

With all consciousness, the exams can not be accepted, and you will not give you further studies, do not give a graduation diploma, it is so simple and rude, proper education model of capitalist society.

, Teacher treats you as your own child, take care of it carefully, and cultivate it carefully. You do n’t have to think about it here.

However, this kind of purely conservation teaching style is like Bai Zirui. He is not as good as the diploma of Xiangjiang University. If he will eat with a diploma in the future, it is better to put his neck directly and give himself himself.

After killing it, the saving must be embarrassed by the crossed.

Under the guidance of the teacher, Bai Zirui paid the two people's miscellaneous fees, issued a student ID, and sent Xu Jingli to the School of Economics and Business Administration.

here we go.

In view of the disregard of the school, he was too lazy to report it every day, exposed his face every three, and then chose the store with He Yuzhu.

After knowing that Bai Zirui was looking for a shop, Yang Xue proposed to him: "Zirui, do you want to find a shop at the commercial street in Causeway Bay, I am familiar with there, there are several stores to be rented and sold."

Bai Zirui agreed, so she took her car with He Yuzhu to Causeway Bay. Causeway Bay is located in the west of the central north bank of Hong Kong Island. It is the main commercial and entertainment venue of Xiangjiang.

There are many large department stores and large shopping malls in the district, including: Sogo Department Store, Times Square, Li stage square and the World Trade Center.

Causeway Bay was originally referring to the Bay and East Coast of Victoria Park. Because the coastline of the place is like a Causeway, it is named. The former coastline was on the ancient Causeway Bay Road.

East Coast established a "Salt Bay Bay Hongxiang Furnace Temple", that is, today's Causeway Bay Tianhou Temple.

At present, the location of Causeway Bay is originally called Dongjiao, which means a sea horn in the east of Victoria City. The location of the east of the East Point is about the area between Victoria Park and Persia, which is near Dongjiao Road.

In the middle of the 19th century, Causeway Bay was the British -funded Enterprise Yihe Western Bank headquarters.

Or it ’s inconvenient to pass through the Causeway Bay, so a seawall connecting the bay is built, that is, today’ s Gao Shiwei Road.
Chapter completed!