Chapter 273 Flying to the United States

Bai Zirui asked: "Jianhua, how is the negotiation with Square Enix Entertainment going?"

Before Bai Zirui got on the plane, he had a phone call with Meng Jianhua. He said that he was preparing to meet with the boss of Square Enix Entertainment, the largest arcade agent on the West Coast of the United States. Bai Zirui was concerned about the outcome of the meeting as soon as he got off the plane.

Meng Jianhua said with some indignation: "Bai Sheng, these Americans are also of a virtuous nature. I have experienced their arrogance in the front and respect in the back.

My initial plan was to assemble two arcade machines and ship them directly to Square Enix Entertainment. In Bai Sheng's words, facts speak louder than words. Our company wins by the quality of its games!

Those Americans were so annoying. I had obviously made an appointment with their boss in advance, but when we arrived at Square Enix Entertainment, the front desk said that their boss had gone to play golf with an important client and had no time to see us.

Let me talk to a sales manager from their company.

This manager didn't even let us unload the arcade machine. He heard that I brought two arcade machines, one was a tank shooting game and the other was a brick puzzle game. He didn't even look at our arcade machine.

They rejected us directly, which made people really angry.

Later, I thought about Bai Sheng's plan at Xiangjiang Cinema, and decided to plan an event in the United States, so I found a supermarket store with high traffic to try it out. After our arcade game gathered a certain popularity, we would go to these agents.

discuss.

Our company's two arcade machines were placed at the entrance of the supermarket together with the "Frog" and "Spider" arcade machines. At first, not many people noticed. From the second day on, there were many

Few people came to try it out, and there was even a queue on the third day. On the fourth day at the weekend, there was even a long queue of people playing the game!

I rented a Sony MAVICA camera, took some photos and mailed them to Square Enix Entertainment. Unexpectedly, they called me the next day, and their attitude changed completely!"

While Meng Jianhua led Bai Zirui and the others out of the airport, he told Bai Zirui about their experiences in the United States during this period. The car sped south on National Highway 101, heading to Silicon Valley, where the branch is located.

Bai Zirui sat in the passenger seat and looked to the left side of the road through the front glass. He couldn't help but think of the development of Silicon Valley. Silicon Valley is located in Santa Clara, north of California and south of the San Francisco Bay Area.

Valley; generally includes Santa Clara and the city of Fremont in the East Bay. It was first a place for research and production of chips, and later the term was extended to a place where all high-tech companies gather.

The word Silicon Valley was first coined by Don

Hoefler coined it in 1971. It has been used as the title of a series of articles in the "Weekly Business" newspaper electronic news since January 11, 1971 - Silicon Valley, USA. The reason why there is a word "silicon" in the name is

Because most of the local companies are related to semiconductors and computers produced from high-purity silicon. The Valley was obtained from the Santa Clara Valley. Later, the addition of areas on both sides of the East Bay also led to the rapid development of Silicon Valley.

From the early 1950s to the late 1960s, Silicon Valley began to rise and develop. The development was relatively slow. The microelectronics industry had not yet really risen. It was mainly responsible for the production and manufacturing of semiconductors, large computers and instrumentation, and its impact was far less than that of the East Coast.

Electronics and semiconductor industries.

Shockley Transistor Company, the first semiconductor laboratory established in 1955, was the starting point for the development of the electronics industry in Silicon Valley. In 1957, eight scientists, known as the "Rebel Gang of Eight", all under the age of 30, left the Shockley Laboratory

Founded Fairchild Semiconductor

In 1959, Robert Noyce of Fairchild Semiconductor and Jack Kilby of Texas Instruments invented the integrated circuit a few months apart.

The microelectronics era was a period of great development from the early 1970s to the mid-1980s. The invention of the microprocessor in 1971 made it possible to produce microcomputers. The microprocessor brought Silicon Valley, and thus the entire United States, into the microelectronics era, which made computers truly popular.

It was also the beginning of computers truly affecting all fields of humankind.

It truly became famous all over the world in 1971 when Intel Corporation in Silicon Valley invented the first microprocessor (MCS-4). In 1976, the launch of the Apple microcomputer in Silicon Valley became a well-known legend.

By 1981, there were 1,744 high-tech enterprises in Silicon Valley including semiconductor integrated circuits, electronic computers, military electronics, system equipment, and precision instruments. It was home to the headquarters of more than 30 multinational companies producing high-tech products.

The production of semiconductors and related devices accounts for 21.8% of the total in the United States, the production of electronic computer equipment and electrical measurement devices each accounts for more than 12% of the total in the United States, and the production of missiles and aerospace rockets accounts for 22% of the total in the United States. Silicon Valley's technology output value reaches 11.5 billion US dollars.

, ranking first in the United States. Silicon Valley has attracted worldwide attention as a high-tech development model.

Bai Zirui asked: "Jianhua, how is the establishment of the American branch going?"

Meng Jianhua replied: "Bai Sheng, after I brought people to San Francisco, according to your request, I rented an office in Silicon Valley as the office space of the American branch. The decoration has been completed. Choose an auspicious day.

A U.S. branch can be formally established."

Bai Zirui said: "Jianhua, thank you for your hard work! In addition to the game business, the US branch also needs to recruit more engineers engaged in computer hardware and software. Our company will enter the computer industry soon."

Meng Jianhua nodded and said: "Okay, Bai Sheng. The branch has already recruited some people. We are just waiting for Bai Sheng to come to interview and decide whether to hire them."

Bai Zirui had a basic understanding of the situation of the American branch in the car, and the group of them also arrived at the location of the branch. Bai Zirui visited the branch's operations before preparing to head to the hotel to catch up on jet lag.

Meng Jianhua sent Bai Zirui and his party to the business hotel where they were staying. As soon as Bai Zirui entered the hotel, the blond white lady at the front desk stopped him and said politely with a smile on her face: "Is this Mr. Bai from Xiangjiang? There is a Shi Kewei

Mr. Er has been waiting for you for a long time!"

She smiled and gestured toward the hotel lobby. Bai Zirui followed her movements and saw a middle-aged white man wearing a black suit and a beard walking towards him with a smile on his face.

The middle-aged white man walked up to Bai Zirui, shook his hand and said, "Hello! Mr. Zirui Bai, welcome to San Francisco. I am Square Enix, the general manager of Square Enix Entertainment."

, you can call me Square!"

Bai Zirui shook hands with him politely, smiled and said: "Hello, Mr. Square! I am Zirui Bai, you can call me by my English name Andrew!"

Bai Zirui asked the others to go back to their rooms to rest first. He took his assistant and invited Square to the hotel's cafe for a cup of coffee. Square went straight to the point and asked for the exclusive rights to distribute two arcade games from Dingtian Games in the United States.

Bai Zirui shook his head and rejected his request for exclusive agency rights, and said, "Mr. Square, I'm sorry! It's impossible for our company to authorize you to be the exclusive agent in the US market. Our company still has to sell its own arcade machines!"

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