Chapter 274 Participating in Electronics Exhibition

Square said: "Andrew, how big is your factory in Xiangjiang? In my opinion, the two games "Tank Battle" and "Great Wall Cube" have great potential. They are good enough to crush the games of other game companies.

If your factory is too small, it will definitely not be able to meet the demand of the American market. Based on my professional vision as a game agent, I predict that the sales volume of these two new arcade machines will be at least 200,000 units! Your factory has the ability to produce so many game consoles.

?

Why don't your company license these two games to our Square Enix Entertainment company for production? I will definitely give you a good price, so that your company's profits can be maximized!"

Bai Zirui took a sip of coffee and asked calmly: "Mr. Square, how much licensing fee are you going to charge our company?"

When Square heard that Bai Zirui seemed to be relenting, a hint of joy flashed in his eyes, and he said with joy: "Andrew, our company pays you a licensing fee of US$600 for every arcade machine we produce. This is what our company can give you."

What do you think of the highest price?”

Bai Zirui looked sarcastic, shook his head and said: "Mr. Square, it seems that you are not very sincere! The licensing fee for each arcade machine is US$1,500. If you can accept it, we can sign a licensing contract!"

After hearing Bai Zirui's quotation, Square raised his voice and said: "Impossible! This price is too high. No one in the United States will accept this price!" There was a bit of anger in his voice, which made the cafe

Everyone else inside looked at this with different eyes.

Square realized that he was a little gaffe, so he picked up the coffee cup and took a sip of coffee to cover up his gaffe. Bai Zirui smiled slowly and said: "Mr. Square, let's talk about the arcade agent! "Tank Battle"

》Arcade machines cost US$2,800 each, and Great Wall cubes cost US$2,500 each!”

Square said: "Andrew, it's impossible. This price is too high. You are stealing money! Nintendo's "Donkey Kong" arcade game only costs two thousand dollars each!"

Bai Zirui said: "Mr. Square, as you said before, our company's arcade games are enough to crush it, and it is normal for the price to be a little more expensive than it!

You can just imagine, after playing our company's "Tank Battle" and the Great Wall Cube game, young people in the United States are still willing to play a crude game like "Donkey Kong"? Maybe at that time, Nintendo will

"The price has dropped to one thousand US dollars per unit, and you are not willing to be an agent for this game!"

Bai Zirui knows that the craze for the "Donkey Kong" game is slowly fading, and American players need new, more fun games to arouse their enthusiasm.

Bai Zirui said with a smile on his face, "Mr. Square, you can go back and think about it! I will be busy with the upcoming Western Electronics Show in the next few days. If there is any price difference between us, we can continue to negotiate after the electronics show is over!"

Bai Zirui has concluded this negotiation. He has a good game in hand and the initiative in the negotiation is on his side.

Square walked out of the hotel, cursing secretly in his mind: "Shit! Damn yellow-skinned monkey! So cunning!"

He just wanted to take advantage of the opening of the Western Electronics Show to get these two popular games, but his attempt failed. The excellence of these two games was enough to easily capture the hearts of those arcade fans. Once he participated in the Western Electronic Show,

The electronics exhibition will surely shine.

Square will have to face the competition from a group of hungry wolves, the pot-bellied Romansky, and the Texas hillbilly Thomas. Thinking of those vulture-like guys, Square feels a little heavier.

point.

The protagonists of the Western Electronics Show in San Francisco are the big companies, IBM, Intel, Texas Instruments, and Toshiba, Calendar, and NEC. The first day of the exhibition is not open to the general public. The most eye-catching star exhibit is undoubtedly the MC68000 brought by Motorola.

processor.

Intel developed the 16-bit processor 8088 in 1979, while Motorola developed the mc68000 two years later than its competitors. What Motorola had previously released was only laboratory engineering samples, but the mc68000 it brought this time was about to be used on a large scale.

Product types put into production and marketed.

Motorola's mc68000 directly skipped the 16-bit processor. The mc68000 was a 16/32-bit hybrid CPU that used excellent technology to defend Motorola's leading position in the processor market. Intel had to wait until the 80386 released in 1985.

Transition to the 32-bit era.

For arcade fans, the mc68000 should be a very familiar CPU. A large number of arcade machines launched from the mid-to-late 1980s to the 1990s used this processor as the main CPU of the arcade board.

When you take apart familiar arcade machines such as King of Fighters and Romance of the Three Kingdoms, you will find this mc68000 or its later improved model 68hc000 embedded on the arcade board inside the machine frame.

Bai Zirui stayed at Motorola's booth for a long time. In addition to processors, there were many other electronic exhibits, such as bp machines. This was the beginning of many Chinese people's introduction to Motorola.

The electronic game exhibition area only occupies a small area of ​​the entire electronics exhibition. Bai Zirui was surprised to find that the computer booth was also arranged in the game area. He then thought about it. From the perspective of mainstream electronics industry practitioners, today's personal computers are still not good enough.

It's just a larger game console.

In order to cope with the competition from personal computers, Atari also specially developed an 8-bit computer, the Atari 800. In fact, its main function is to play games. There is also the famous Commodore 64, which was launched in 1982.

The computers that sold 17 million units throughout the 1980s were actually game consoles in the name of personal computers. It was not until the emergence of the IBM PC that personal computers really began to show their strength in the business office field, gradually leaving behind games.

machine's reputation.

Next to the booth of Dingtian Technology Company is Sega, which dominates the American video game market alongside Atari. This time Sega brought two new arcade machines that have just been developed, "Zaxxon" (three-dimensional fighter).

The two bosses of Sega were not happy at all. David Rosen, an American Jew, established Sega in Japan in 1954. At that time, Sega's main business was selling pinball machines to the U.S. military stationed in Japan.

Da Bing Entertainment.

David Rosen sold most of the shares in Sega, the company he founded, to Gulf & Western Industries, an American company. In 1979, Sega's major shareholders intended to sell their shares, and David Rosen sold his shares in Japanese companies.

With the support of Nakayama Hayao and several other investors, he completed an MBO (management buyout) for Sega.

David Rosen became the president of Sega Corporation again and was in charge of Sega America's business. Hayao Nakayama became the president of Sega Corporation and the person in charge of Sega of Japan.

David Rosen and Hayao Nakayama both attached great importance to Sega's first game released in 1982. Sega's development in the previous two years was not smooth. In 1978, Taito Company rose rapidly with the help of "Space Invaders"

.Although Sega took advantage of Taitung's lack of comprehensive North American sales channels, it obtained the North American sales rights of Space Invaders from Taitung and made a fortune along the way.

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