Chapter 275 Reactions from all parties

The sales of the follow-up works launched by Sega were not good, far inferior to Namco's imitation "Little Bee". Sega's original arcade dominance was also shaken by the sudden rise of Taitong. It is precisely because of this that David Rosen

There is an opportunity to repurchase the equity sold by a major shareholder who is not optimistic about Sega's future development.

David Rosen resumed his position as the head of Sega and soon launched two new games, "Headon" and "Monaco Racing". The response of the two new arcade machines was good and restored a lot of momentum for Sega.

This is not enough for David Rosen. He wants to re-establish Sega's monopoly in the arcade industry. Therefore, at this Western Electronics Show, he brought a new game developed by the company, which he has high hopes for.

Zaxxon" (three-dimensional fighter).

"Zaxxon" (3D Fighter) is a third-person shooting game. Players need to drive a spaceship through a space fortress while shooting at enemies and get as high a score as possible. In the end, players have to duel with an evil robot named Zaxxon.

Only by defeating it can the universe return to peace.

This setting, which seems to be outdated now, was extremely novel at the time. The most interesting thing is that although the entire game screen is not the same as the 3D that players imagined, it still looks three-dimensional! In addition to being able to control

You can move the aircraft forward, backward, left and right, and you can also stretch the aircraft over high walls blocking flight. This experience is a first for players.

David Rosen and Nakayama Hayao, who came specially from Japan, were originally full of expectations for this new game developed by the company. Because the previous evaluations by Sega engineers and the results of inviting players to try it out were very good.

Prepare to rely on them to once again prove the strength of Sega to all arcade players.

However, at the Western Electronics Show in San Francisco, the situation of the game was surprising. Players who are accustomed to 2D game screens found it difficult to adapt to the 45-degree oblique operation direction. The rich amount of information contained in the three-dimensional scene made it difficult for players to concentrate.

Either to avoid bullets and hit a high wall, or to pass through a high wall and be shot down by bullets.

This high difficulty makes many people think that only pilots can operate it normally, and the game's reputation has gradually become mixed.

As the saying goes, people are more popular than others, so you have to throw away goods when you compare them. Not long after the exhibition started, the flow of people gathering at the booth next to Sega has been increasing, but Sega's exhibition hall was deserted.

David Rosen discovered that several American street console dealers he knew were present at the booth next to him. So he and Hayao Nakayama walked to the booth next door to check the situation. David Rosen was watching "Tank Battle"

From the moment I saw the game screen, my heart dropped.

What caught David Rosen's eyes was a true full-screen shooting game, not a simple shooting game like Space Invaders that could only move left and right at the bottom of the screen. The graphics of this game called "tankbattalion" were very exquisite and quite impressive.

In comparison, the graphics of the "Zaxxon" (three-dimensional fighter) arcade game developed by my company are so rough and inferior.

In this game, players control a tank to destroy enemy tanks and protect their own bald eagle statue from being breached. David Rosen stood quietly and watched for more than ten minutes, whether it was the picture, sound, or game.

In terms of controllability and playability, this new game launched by an unknown company completely surpassed the "Zaxxon" (three-dimensional fighter) developed by their company.

David Rosen came to this conclusion, which made him very shocked and frustrated. The scene of "Space Invaders" crushing the entire market reappeared in his mind, which made him a little scared. He must do everything possible to prevent the next one

The emergence of Taitung.

David Rosen asked Nakayama Hayao to go find out the details of this newly emerged small Japanese company. When David Rosen saw Nakayama Hayao coming back from the booth next door, he asked impatiently: "You

Have you talked to the other party? Can you obtain the license for two games from their company?"

Nakayama Hayao said with a gloomy face: "I haven't met the boss of their company, and the person in charge of the booth has clearly rejected us!"

David Rosen asked curiously: "When did this Japanese company appear? Have you never heard of this company in Japan?"

Zhongshan Shunxiong replied: "They are not Japanese people, but a Xiangjiang company!"

David Rosen said in surprise: "What did you say? They are Xiangjiang Game Company?"

He always thought that those Asians with black hair and yellow skin were Japanese. Are there game companies in other Asian countries? Just when the two bosses of Sega were feeling depressed, another person was not in a good mood either.

Raymond Casar is the CEO of Atari shortly after taking office. Unlike Sega, which focuses on the arcade market, Atari's core business is home video game consoles. Like Sega, Atari has also undergone management changes.

layer changes.

Nolan Bushnell, the founder of Atari, sold the company to Warner for $26 million in 1976. The conflict between Bushnell and Warner became increasingly acute, and the Warner board of directors finally decided to kick Bushnell out of Atari.

Dali appointed Raymond Casal to take over as CEO.

Whether a TV game console can sell well depends not only on whether its design meets the requirements of players, but also on whether it comes with many game cartridges and whether it is fun. Compared with the two bosses of Sega who are concerned about "Tank Battle", Lei

Mon Casal fell in love with another game - Great Wall Cube.

Raymond Casar does not think that the game "Tank Wars" is bad. On the contrary, he believes that "Tank Wars" is a game that can be called a classic, but for Atari's home TV game console platform,

The Great Wall cube is more suitable.

This is a good game with simple graphics but it can make people forget about time unconsciously. More importantly, Raymond Casal, with his precise vision honed in the video game industry, is keenly aware of the other side of the world.

A detail.

Great Wall Cube is not an attractive game that relies on fighting and shooting to make boys' adrenaline rush. This game is not only targeted at boys, the biggest fans of game consoles, but also for girls.

There is endless attraction.

According to Atari market research, parents buy video game consoles more often for their sons than for their daughters. If the Great Wall Cube, an interesting game suitable for both men and women, could be transplanted to the Atari 2600

, will countless American girls fall in love with Atari game consoles?

Raymond Casar's heart was filled with excitement when he thought of this possibility. He excitedly approached the person in charge of the Dingtian Technology Company's exhibition hall and wanted to discuss licensing these two games, but he was poured cold water on him.

Bai Zirui rejected him without hesitation. How could Bai Zirui license the Great Wall Cube game to Atari, the biggest competitor? The Great Wall Cube game has a circulation of more than 125 million copies worldwide, whether it is a handheld console or a TV game console.

, computers, mobile phones, PDAs, it can be found everywhere.
Chapter completed!