Chapter 335 Prepare for a rainy day

When Bai Zirui saw Xu Zhihao appearing in front of him, he asked in surprise: "Zhihao, didn't you be responsible for inspecting the computer production base in Wanwan during the last meeting? Why did you come to the beautiful country?"

Xu Zhihao replied: "I have already negotiated the land for Wanwan's production base. The factory buildings of the production base are under construction as planned. I came to the beautiful country to buy the production line. I knew that Bai Sheng was still in the beautiful country so I came to take a look."

Bai Zirui said: "I thought you knew about my acquisition of Computer Park Company, so you came here!"

Xu Zhihao asked curiously: "Computer Park Company? What kind of company is this?"

Bai Zirui explained: "It is a chain store that specializes in selling personal computers. In addition to participating in the CES exhibition in Las Vegas, my main purpose of coming to Beautiful Country this time is to acquire this company."

Bai Zirui gave Xu Zhihao a brief introduction to the basic situation of Computer Park Company and its development plan for the future.

Xu Zhihao said with admiration: "Bai Sheng, you are really far-sighted and far-sighted. In this way, all the links for the launch of our company's first-generation computer have been solved."

Bai Zirui said: "That's right! I went to John Country to negotiate the acquisition of Acorn Company. Our Dingtian personal computer will be launched soon. What's the situation over there at Wanwan? The production base was completed so quickly.

?”

Xu Zhihaohui reported: "Bai Sheng, I went to Wanwan and met several leaders of the Wanwan government through the relationship with the general manager of Wanwan HSBC Bank. The land for the company's computer production base has been approved in Hsinchu Science and Technology Park, with an area of ​​50 acres.

Land, and one hundred acres of land will be reserved around our production base for our future expansion."

Bai Zirui said with emotion: "It seems that the government leaders of Wanwan are optimistic about the development of the personal computer industry, and they went through the process efficiently and passed the land approval."

Home game consoles are not arcade machines, they are also targeted at individuals. If the home game consoles are sold in Computer Park stores, it may attract more customers."

On the other hand, it can also be seen that the Bayan government's support for the electronic technology industry was not without reason. Bayan was born in later generations. Many electronic technology companies that are famous around the world are not without reason.

Computer Park Company began to decline gradually after the market was reshuffled. Not only because there were more and more sales channels for personal computers, but also the relationship between major manufacturers and Computer Park became more and more difficult.

Bai Zirui asked: "How long will it take to build the factory building at Wanwan Production Base?"

Due to the extremely poor quality of the games and serious discrepancies with the publicity, players' disdain after the release caused a large number of games to rot in the warehouse. Atari's reputation fell to the bottom, and Warner had to spin off and sell off the overlord of the generation, which directly caused the North American

The game industry has been in decline for four years, and has been called the "Atari Collapse" by economics professionals and game industry insiders.

After the two talked about the production base, Xu Zhihao said out of the blue: "Bai Sheng, since our company has acquired Computer Park Company, do you think the home game consoles that the company has developed can also be sold through this channel?"

Bai Zirui said decisively: "Zhihao, since we are going to do it, we must do it thoroughly. Our home game console sales model cannot be limited to the dealer model like arcade games. We can try to contact those terminals.

By selling in stores, there is one less middleman to earn the price difference, and the company's profits can be higher."

Bai Zirui nodded and said, "That's right! I'm worried that the sale of non-computer products in the Computer Park store will affect the company's reputation."

Xu Zhihao said: "About three months in advance, we have designed the factory blueprints, and all we need to do is find a builder to start construction. Once the factory is built, it is easy to recruit workers in Wanwan, and the production base will be put into operation in three months."

Not only that, Bai Zirui also considered the future development of Computer Park Company. The personal computer market was in full bloom in the 1980s, and there were as many brands as there were crucian carp in the river. However, as the computer technology content became higher and higher, investment became more and more expensive.

After a brutal reshuffle, only a few well-known brands remained.

Xu Zhihao saw Bai Zirui frowning and thinking, and said, "Bai Sheng, are you worried that doing this will have an impact on Computer Park Company?"

Bai Zirui thinks Xu Zhihao's words are reasonable. The most important thing for a store is customer flow. If Dingtian Company's home game consoles are sold in Computer Park stores, Dingtian Company's growing reputation in the game industry will definitely attract a lot of customers.

customer.

Bai Zirui knew that arcade games would usher in a cold winter. On Christmas 1982, Atari's parent company, Warner, forced Atari to produce the game adaptation of the movie of the same name "E.T. The Extra-Terrestrial" in just six weeks.

Therefore, Bai Zirui must now consider the future difficulties of Computer Park. Bai Zirui can transform the Computer Park store into a specialty store or experience store for Dingtian's products. Therefore, it is necessary to cultivate customers' shopping habits from now on.

Bai Zirui fell into deep thought when he heard Xu Zhihao's words. After the acquisition of Computer Park Company was completed, this thought also flashed through his mind. However, Computer Park Company is, after all, a specialized distributor of computers. He was worried that if games were mixed in, it would affect Computer Park Company.

purity, resulting in reduced passenger flow.

Bai Zirui is very satisfied with the Wanwan government's approach. In the future, when the production base expands, there will be no need to build the factory elsewhere.

The Wanwan government has set aside 100 acres of open space around Dingtian Company's land, which has no impact on them at all. If Dingtian Company fails in the computer industry, they can sell the land to other companies.

Xu Zhihao said: "Baisheng, the functions of personal computers and home game consoles are not much different, and the number of people playing games is larger than the number of people using personal computers.

Atari lost control of the North American market. The nearly three-year ice age caused the game market size to shrink from US$3.2 billion to about US$100 million in 1985, a drop of more than 97%.

After the catastrophe of the ATARI crisis, many professionals once asserted that the TV game market in the United States would not recover for twenty years. After the collapse of Atari, Nintendo learned from the impact of the crash and established the company on the "Famicom" FC.

A "royalty system" has been established to control the quality of game software.

"Super Mario Bros." set off a craze in North America after its debut in 1985. It only took Nintendo three years to restore the market to the state of ATARI's heyday. In that year, the sales of the FC software market alone exceeded the US$400 million mark.

, "Super Mario Bros." has made an indelible contribution to the reconstruction of the world's largest electronic entertainment market.

Arcade games are about to decline, but home game consoles are about to rise. This is a product sold by Changhong. Even in the 21st century, the market for home game consoles is still considerable.
Chapter completed!