Changda Group Tire Branch has several distribution offices across the country. In order to facilitate management, the company has divided these distribution offices into several large areas. The managers of each large area are under the direct leadership of sales director Shen Yuehong.

When the meeting was dismissed, Shen Yuehong asked the area managers to stay and continue the meeting. "Mr. Shen, is there anything else?" one area manager asked.

"I hope you will pay enough attention to the sales of auto parts. In the future, auto parts will be the main industry focused on the development of the group company. We must not lag behind in market development. You are the area manager. After you return, I suggest you seize the time to go there in person. Concretely implement the market in each area that they are responsible for." Shen Yuehong ordered.

"Don't worry, Mr. Shen, we have already informed them and are just waiting for the company to deliver the goods."

"There is no problem with delivery, but the dealer or agent must be identified first. If you don't go to the site in person, how can you sign an agency sales or distribution agreement? Without seeing the agency sales and distribution agreement, the company cannot agree to deliver the goods. Of course, you You can also invite agents or distributors to our company to sign an agreement, but please remember that the company has already stipulated that the company cannot deliver goods without a distribution agency contract."

New products are aimed at the auto parts market across the country. Agents and dealers from all over the country are mixed. As the sales director, Shen Yuehong cannot inspect and screen every agent and seller. She relies on the business managers of each region. Now I know nothing about the situation of dealers and agents. If there is no formal sales agent contract, she may fall into a business trap if she is not careful. If her sales work is put at risk, she, the sales director, will be held responsible. It is an unshirkable responsibility, so we must strictly control it at the beginning.

"Mr. Shen, if you are worried, I suggest that we simply use the name of the company's sales department to send invitation letters to major distributors and agents across the country and ask them to come to Changda Group to sign sales agreements. This unified action may have more effective results. OK." A district manager suggested.

"Well, this is a good idea. Brake pads are a new product of Changda Group. We can hold an ordering fair and send invitations to units or individuals across the country who are interested in acting as agents or distributors of 'Changda brand' brake pads. Once they arrive, we can sign a contract on the spot. In addition, we can take this opportunity to conduct some inspections and screenings of dealers and agents. Thirdly, such an ordering meeting may also have a certain advertising effect." Shen Yuehong agreed with the suggestions of his subordinates.

After obtaining the consent of Guan Yuntian and Ye Jiayi, Shen Yuehong and the business managers of several major regions sent invitation letters to agents and dealers across the country that afternoon. Then, they prepared the order for brake pads as quickly as possible. meeting.

Three days later, merchants from all over the country came to Changda Building to report. Changda Group arranged accommodation and meals for the merchants. After the two-day reporting period, the brake pad ordering meeting officially began. Sales Director Shen Yuehong presided over the opening ceremony. Chairman Guan Yuntian and General Manager Ye Jiayi delivered speeches respectively.

After the opening ceremony, the conference team rented seven or eight tour buses from Fuyuan Tourism Company and organized tours and exchange activities for 200 to 300 merchants from all over the country. The main contents of the tour included a trip to Changda Auto Parts Company Watch the finishing process of brake pads on site, visit Changda Group Tire Branch, Refining and Petrochemical Branch and Changda Self-owned Power Plant. The next morning, under the leadership of the director of the sales department office, a tourist coach took the merchants to the three Forty kilometers away in the northern mountainous area, we visited the endless core of the Changda Group’s agricultural project.

Taolin.

In the afternoon of the same day, a sales contract signing ceremony was held. The conference temporarily announced a new policy. For merchants who deferred payment, not only would there be no discount, but the delivery order would be last; for customers who shipped first and paid later, the delivery time would be advanced. , but do not enjoy the new preferential policy; if the merchant is willing to bring money to pick up the goods, he will not only receive the first batch of goods, but also enjoy an additional discount of 3% price reduction.

Businessmen are very good at settling accounts. Of course, those powerful dealers are willing to pay and pick up the goods. After the sales contract is signed, the ordered brake pads may have been sent to the unit before they get home.

After the order meeting, all the first batch of brake pads ordered by the merchants were shipped out. The warehouse of Changda Auto Parts Company was more than half empty at once, which made Ye Jiayi finally breathe a sigh of relief. She was originally worried that the warehouse would be full and she would be forced to stop work. The situation did not arise in the end, and now she can organize production in an orderly manner.

After all, it was a new product sale. Although the order fair had good results, Shen Yuehong still couldn't rest assured. After the first batch of goods was sent out, she asked the managers of each large area to urge the grassroots salesmen to set off immediately and go to the markets they were responsible for. Track sales.

For about a week, the feedback from various places was generally satisfactory. However, during the subsequent tracking and monitoring process, the careful Shen Yuehong also discovered an anomaly, that is, a large agent in a certain area, after purchasing two batches of goods, , and there was no more news.

Shen Yuehong called the manager in charge of that area into his office, "Have you not noticed? Manager Luan of this company called Shanchuan Auto Parts Company, after purchasing two batches of brake pads from Changda Group, he never purchased any more. ”

"I didn't pay attention. Did the goods purchased earlier not be sold out? Or is there a problem with liquidity?" the area manager guessed.

"I hope so, but the interval between their first batch and second batch of goods is only one week. I mean, should I send a salesperson over to have a look?" Shen Yuehong said.

"But Mr. Shen, the salesman in charge of the market over there has just been back for a week, and now he's sending someone over again. Do you think this is okay?"

Shen Yuehong thought for a while and said, "Well, let's wait another five or six days. If there is no movement from Shanchuan Auto Parts, I think you should go and have a look."

A week later, Shanchuan Auto Parts Company still had no sign of purchasing goods. Without Shen Yuehong's supervision, the area manager took the responsible salesperson to check locally, but found nothing unusual. After returning, they reported to Shen Yuehong: " This Shanchuan Auto Parts Company does wholesale, and in the local retail market, almost all of them are our Changda brand brake pads."

"This is strange! Our products are all sold in the retail market, and local wholesalers don't buy from us. Where do those products come from?" Shen Yuehong was very confused.

"Maybe it's the inventory purchased in the early stage."

Shen Yuehong shook his head, "I'm afraid things are not that simple. If it is the early inventory, Lao Luan of Shanchuan Auto Parts Company has only purchased two batches of goods from Changda Group, which means that the local consumption of brake pads is very small, but the local economy is In developed areas, car ownership is very high, and there is obviously a contradiction between the two."

"Mr. Shen, what are you suspecting?" the area manager asked.

"It's nothing, I just think things are a little strange and illogical."

Area manager leaves

After that, Shen Yuehong once again checked the per capita GDP and total GDP of the location where Shanchuan Auto Parts Company is located, as well as the local resident population and the number of cars owned per capita. The results confirmed her speculation.

Shen Yuehong grabbed the phone on the table and called the area manager, "Arrange the work at hand, bring two salesmen, and follow me to the city where Shanchuan Auto Parts Company is located tomorrow."

"Mr. Shen, we just came back from a trip. Do you think we didn't look carefully enough?"

"It has nothing to do with you. Don't ask why yet, and there is no need to explain to me. Just tell the two salesmen that they will go on a business trip with us tomorrow."

With full of doubts, the area manager and two salesmen followed Shen Yuehong to the city where Shanchuan Auto Parts Company is located. After leaving the station, the area manager asked: "Mr. Shen, do you want to inform Lao Luan?"

"Don't make it public. The hotel we stay in must be as far away from Shanchuan Auto Parts Company as possible." Shen Yuehong warned.

The other three people were confused, but they couldn't ask in detail, so the area manager and others had no choice but to follow Shen Yuehong's request.

The next morning, Shen Yuehong asked the area manager and two salesmen to take her to the local auto parts retail market. Sure enough, she saw that the brake pads sold by many retailers were "Changda brand".

Arriving at a store, Shen Yuehong said: "Boss, can you show me that brake pad?"

"Of course, but this is a retail store. If you want to wholesale, you have to go to Shanchuan Auto Parts Company."

Shen Yuehong took the brake pad from the boss and looked at it carefully, "Boss, are these brake pads from Shanchuan Auto Parts?"

"There is only one wholesale company, Shanchuan Auto Parts, in the city. Not only here, but also if you go elsewhere, they also get their goods from Shanchuan Auto Parts Company."

"We are repairing the car and only need to buy one set. We don't need to go to Shanchuan Auto Parts Company to go to the trouble. Just buy this set. How much does it cost? Please give me an invoice or receipt or other proof."

Shen Yuehong and the other four people went to another retail stall, and she asked the area manager to buy another set of brake pads using the same method.

Back at the hotel, Shen Yuehong placed the two sets of brake pads she had just bought at the retail market on the table, and took out an object wrapped in paper from her suitcase. When she opened it, it was also a set of brake pads. She pointed at the table. The three sets of brake pads on the car said to the area manager and others: "Carefully identify them and see what are the differences between these three sets of brake pads?"

"What's the difference? They are all products produced by Changda Auto Parts Company. What's the difference?" The area manager picked up the items on the table and carefully identified them, but he asked questions.

"Don't talk for now. Concentrate on identifying clearly before speaking. You two salesmen should also take a closer look." Shen Yuehong said.

After four or five minutes, the area manager and two salesmen put the items in their hands on the table.

Shen Yuehong asked: "Did you see it? How are the two sets of brake pads bought from the retail market different from the set of products I brought?"
Chapter completed!