Chapter 39 Differences in Promotional Strategies

"FLAPPY BIRD" is online.

It doesn't mean that Lin Hui can just sit back and wait for the money.

It also needs to be promoted domestically.

As for what kind of promotion model to adopt?

Lin Hui had planned it before.

The promotion of "FLAPPY BIRD" continues to follow the model of "2048" in domestic promotion:

——A three-pronged approach through self-media, precise promotion, and (Weibo/blog) topic popularity.

After figuring out the method, Lin Hui quickly took action.

Whether it's Penguin Promotion, Sina Official or He Fei's company, Lin Hui has a history of successful cooperation with them.

Therefore, it didn’t take much effort and the promotion was quickly achieved.

The total cost is 1.6 million yuan.

Basically the same publicity model and publicity intensity as "2048", but the cost is 60% more expensive than the previous "2048" promotion cost. Is that okay???

The cost increase mainly occurs in the two channels of Penguin and Zhalang.

According to the customer service of both platforms:

——Compared with the promotion of the software "2048", more videos will be used in the promotion of the game "FLAPPY BIRD", and the traffic will increase accordingly.

Although the reasons given are high-sounding.

But from Lin Hui's point of view, this was still a matter of ripeness.

Moreover, it is an extremely immature way to kill a mature person.

Online promotion is mostly based on familiarity, but generally the target of promotion is familiarity.

Good guy, it’s okay to just eat both ends.

Not even the promoters are spared?

However, Lin Hui has no plans to care about it for the time being.

/*Only temporarily*/

Just spend an extra 600,000 to buy a lesson.

Without being "socialized", Lin Hui, who had been on a smooth journey, almost forgot about the dark side of the world.

…

Specifically, it comes to publicity strategy.

Lin Hui had another disagreement with these three families.

Originally Lin Hui planned to use people's rebellious psychology to achieve propaganda effects.

After all, the game "FLAPPY BIRD" is not easy to promote from the front.

Then wouldn’t it be better to just do reverse propaganda?

Lin Hui was originally very proud of his idea.

After learning Lin Hui’s thoughts.

Whether it's Penguin Promotion, Sina Official or He Fei.

Invariably, Lin Hui's carefully planned publicity strategy was rejected.

They seemed to not understand why Lin Hui wanted to "defeat himself".

He Fei even went to check whether "FLAPPY BIRD" was developed by Lin Hui.

Well.

In fact, Lin Hui really wants to say that in the next few years, "self-destruction" will be the norm.

Even some celebrities will spontaneously go to the stage to participate in some variety shows and rely on some carefully prepared lines to "defeat themselves" and "defeat each other".

The purpose of whitewashing is achieved through the method of "blackness".

Although deep down I complain that these people are bad.

But Lin Hui was not interested in trying to explain them.

After all, prejudice is an extremely thick wall.

When Lin Hui saw that his publicity strategy was not accepted, he simply let it go.

After all, these aspects are all professional in online promotion, so they shouldn’t mess things up.

Despite this, Lin Hui repeatedly emphasized that he was not allowed to brag about the game experience itself.

After all, the gaming experience of "FLAPPY BIRD" is not only unfriendly, it is simply very unfriendly.

Lin Hui didn't want to get himself into trouble because of some inappropriate publicity.

After several promotions vowed to Lin Hui not to brag about the game itself.

Lin Hui stopped asking any more questions.

After all, Lin Hui is not particularly proficient in game promotion.

In this case, professional matters should be left to professionals.

Although there is no community of interest with these promotion companies.

Moreover, there were some disagreements between Lin Hui, Penguin and Zhalang regarding the previous promotion expenses.

But I guess they don’t have the guts to mess around with the promotion, so they can just ruin their own brand.

…

In order to promote the game, Lin Hui started a new round of lottery on Weibo.

Although the number of fans is approaching six figures.

However, the Lin Hui lottery is still the old rule.

100 prizes, the prize is still the new game redemption code.

Lin Hui had just finished posting the lottery draw on Weibo when he saw this comment below:

——GRAY FOREST As soon as he posted on Weibo, everyone looking around looked at him and smiled.

Some shouted, "GRAY FOREST, you are on Weibo again!"

He didn't answer and said to Zha/Lang, "Watch Weibo and let's have a lottery."

Then they gave out 100 redemption codes. They shouted loudly and deliberately, "

You must have released a new game in your lottery and want to make the game popular!"

GRAY FOREST opened his eyes wide and said: "..."

...causing everyone to burst into laughter;

Weibo is full of happy atmosphere.

Ah, this?

As soon as I opened my mouth, it was like the old "Kong Yiji".

Lin Hui was speechless.

As expected, troll netizens are everywhere.

…

After staying on Weibo for a short while, some big Vs have already posted @him on Weibo.

After looking at the IDs of these big Vs, Lin Hui knew that these people were basically He Fei's and some big V accounts not controlled by the company.

I have to say that He Fei's actions are still efficient.

However, click on the articles published by these big Vs.

Lin Hui was a little confused, that's it?

He Fei was indeed following Lin Hui's request not to brag about the game.

But this is almost a completely mediocre narrative propaganda, can it be effective?

Lin Hui felt that it would be better to just say that the operation of "FLAPPY BIRD" is against humanity.

He really couldn't understand why he couldn't follow the path he had set before.

It was clear that in his previous life, he was led into a trap by propaganda that exploited reverse psychology.

After all, it has been proven in actual combat, so why was it rejected once it was proposed?

Out of curiosity, Lin Hui called He Fei's phone and asked about the reason.
To be continued...