Chapter 135 Take off

Mornings in Shanghai are dominated by adults and adults. Even among young people who don’t want to go to work, there are very few who can get up early.

Therefore, no matter which consumer market it is, most of the passenger flow in the morning is contributed by elderly people.

"What's wrong? It smells so good!" An old lady who had just come out of Longsheng Supermarket on the ground floor said curiously to her wife in authentic Shanghainese.

"You know what?" The old man shook his head and said impatiently, "The fragrance of Mi Dao will make you starve to death when you smell it!"

The old lady took her wife and walked down following the scent: "Let's go and have a look!"

The two quickly took the elevator and walked down one level to the open hall on the second underground floor. From a distance, they saw a long queue in front of the [Red Lips Incense] stall.

Many of them were uncles and aunts of similar age to them, and their spirits were no worse than when they crowded into the supermarket before.

If you ask me, the people with the most spending power in Shanghai are neither urban white-collar workers nor housewives, but retired old men and women.

There is no work pressure, no mortgage or car loan, no need to pay rent. As long as there is no illness or disaster, the retirement salary can be spent.

Although I have been used to being frugal all my life, I don't feel bad at all when it comes to enjoying life.

Especially when it comes to food and travel, you can spend money without blinking an eye.

Why can tourism in Jiangsu, Zhejiang and Shanghai develop? Even some small tourist areas that cannot be called attractions in other provinces are making a lot of money. It is because they were supported by the consumption of these elderly tourist groups in the early years.

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As for some of the time-honored Internet celebrity delicacies in Shanghai, there must be adults and mothers among the people queuing up all year round.

It was almost 11 o'clock at this time, and the adults and mothers who had finished shopping in the supermarket were attracted by the scent.

Although most people in Modu cannot eat spicy food, [Red Lip Chuan Chuan Xiang] also has mildly spicy and non-spicy sesame sauce flavors.

The elders and aunties who had almost finished their breakfast were all aroused to be greedy.

They may not be willing to eat it for a long time, but they are definitely the most positive people to try it.

At this time, the biggest advantage of [Red Lip Chuan Chuan Xiang] is that it is convenient to pack and ready to eat.

The uncles and aunties not only ate it very proudly, but also boasted about it.

The satisfaction and happiness on his face seemed to add a buff to the scent magic, making the guests who were still waiting in line or watching around even more impatiently.

At this moment, Ma Liang's foresight to ask for more business space was revealed. Five or six boiling stoves were working at the same time, and the meal was served very quickly.

Moreover, there are a few more employees, and the service capacity of the Longzhimeng store is more than double that of the University City store.

Before it was time to eat, the ladies and gentlemen had already contributed more than a hundred orders. The huge flow of people in Longemont Mall was clearly reflected at this moment.

The bread baking stall next to it is also doing good business. Whenever a cake is baked, it is swept away by the uncles and aunties.

The frenzied rush to buy gave many young people a headache.

Ma Liang didn't plan to go back to school today. He just skipped school for the whole day and just stayed by the Longzhimeng store and didn't go anywhere. Otherwise, he would definitely be worried.

Even if the store manager He Feng has handled the matter in an orderly manner, he as the boss does not dare to walk away.

As time went by, at 11:30, Longemont Mall finally received its largest batch of customers.

White-collar workers working nearby, couples going out on dates, and young people hanging out with friends all flocked in.

Many of them took the subway and walked directly into the public hall from the gate.

Almost everyone will be attacked by the scent magic at the first time. They look up curiously and then see the eye-catching signboard and fashionable LOGO design of [Red Lip Fragrance].

Brand name is also the key to the success of a project. A good name is inherently attributable to attracting traffic.

The name [Red Lip Chuan Chuan Xiang] is simple and rude, and it connotes the food image of spicy red lips and Chuan Chuan Xiang. It arouses the appetite of many young people at a glance.

Ma Liang made a rough estimate. From 10 o'clock to 11 o'clock, there were only about a hundred customers.

During the time period from 11 o'clock to 12 o'clock, judging from the queuing situation, more than 200 people will not be a problem. After 12 o'clock, it is estimated to be operating at full capacity, because the people eating are all out.

The Longemont Shopping Mall store has two advantages that the University City store cannot match at all.

First, the business hours are longer, and there are few gaps in customer flow. Especially from noon to afternoon, business can be operated uninterrupted.

Although it is not as crowded as noon in the afternoon, there is still an endless stream of people queuing up.

Two to three hundred people an hour is no problem, and this grand event will continue until after dinner.

The direct effect is that the total number of customers received by Longzhimeng Store every day will be more than double that of University Town.

Second, the unit price per customer is also much higher. Generally speaking, it starts at ten yuan, and the average consumption level can be twelve or three yuan.

Unlike the student customers at the University Town store, they are not as price-sensitive, with the average price per person being only six or seven yuan.

In fact, evenly divided, the cost of Longzhimeng store is not much higher, it is just that the rent is more expensive and the labor expenses are more.

But once spread evenly over total sales, this excess expenditure is negligible.

Although the unit price per customer has increased, the cost is not much higher, and the gross profit margin is almost twice as high as that of the University City store.

This is the advantage of shopping mall stores. Because the customer groups are different, the pricing strategies will naturally be different.

Just like the prices of products at airports, stations and tourist attractions, they are naturally higher than those in ordinary supermarkets.

As meal time arrives, [Red Lip Chuan Chuan Xiang·Dragon Dream Shop] finally faces its biggest challenge.

"Xiao Li, the fish tofu and duck blood are almost gone. Go to the warehouse to get them quickly."

"Xiao Zhou, you go to the cashier and help order food together."

Store manager He Feng skillfully made staff adjustments to cope with the largest customer flow peak at noon.

If there weren't enough people, Ma Liang would have wanted to go to the battle himself to help when he saw the long queue.

However, seeing that He Feng's arrangements were very smooth and did not delay the meal delivery at all, he finally felt relieved.

Queuing is also beneficial, as it shows that it is popular and will arouse the curiosity of others.

Which Internet celebrity store doesn't always have a long queue? The longer the queue, the more popular it becomes, and the easier it is for word-of-mouth to spread.

[Red Lips Chuan Chuan Chuan Fragrance] did not disappoint Ma Liang, and her performance is still strong in this life.

Although it was many years in advance, the price per customer is not as high as in 2013 when the previous life was born, but prices are already low these days.

And because it’s several years in advance, consumers have a greater sense of freshness.

Unlike the previous life, most people have already washed all kinds of Malatang countless times. Therefore, when it opened in 2013, many people still felt that [Red Lip Chuan Chuan Xiang] was not that amazing.

It’s only 2005 now, an era when Malatang has not yet become popular.

[Red Lip Chuan Chuan Xiang] The power of this super internet celebrity snack has been brought into full play in Longemont Shopping Mall.

Although the shops on the upper floors of the mall have not yet been fully occupied and the current operation is very slow, it does not affect the flow of people in the public hall on the second underground floor at all.

[Red Lips Chuan Chuan Chuan Xiang] With this huge customer flow, it is really going to take off.

There is just an appetizer at noon on the first day, and the main meal comes when you get off work in the evening. The intersection of three subways will bring tens of thousands of people.

Because of the special structure of the Zhongshan Park subway station, the scent magic of [Red Lips Chuanchuan Fragrance] even spreads to the subway car in minutes.

Let the guests who didn't get off the car smell the delicious sauce.

Just because of this aroma that makes people drool, the hundreds of thousands of people who ride the subway every day are like they have been poisoned. There will definitely be many foodies who will come to check it out when they have time.

This is the reason why Ma Liang has been obsessed with Longemont Shopping Mall. This location is even more effective in attracting traffic than Raffles in People's Square.

This was already the case on Thursday, and he didn't know what kind of grand occasion it would be like on the weekend.

He could no longer imagine it at the moment, but there was one thing he was sure of: [Red Lips and Incense] was really going to take off, and it would soar into the sky.

Looking at the steady flow of customers in front of him, Ma Liang had a vague guess in his heart that the [Red Lip Chuan Chuan Xiang·Dragon Dream Shop] in his hands should have far exceeded what the catering boss in his previous life could do at the beginning.

Achievements made.

Just waiting for the weekend the day after tomorrow, [Red Lip Incense] will completely blow up the entire Zhongshan Park Longemont Shopping Mall.

By then, I don’t know what kind of sales miracle will be created.
Chapter completed!