NFL, Major League Football, refers to the name of the merger of the National Football League and the American Football Association.

It is not only the first of the four major professional sports leagues in North America, but also the largest professional rugby league in the world. It is also the most commercially valuable sports league in the world.

Annual revenue from ticket and television broadcasting alone is as high as US$6 billion.

This is just the revenue in 2007. In a few years, it will be even more exaggerated, heading towards tens of billions of dollars by the minute.

Not to mention, there is an annual championship game like the Super Bowl, which attracts countless people's attention every year and has been the most watched TV program in the United States for many years.

And whenever the Super Bowl arrives, it becomes an unofficial national carnival day in the United States.

Even the Super Bowl halftime show has been nicknamed the "American Spring Festival Gala" by domestic netizens and is a major entertainment highlight of the American sports feast.

The reason why the NFL has developed to such a strong influence today is that it has actually gone through too many struggles.

The world is bustling, everyone is here for profit, and wherever there are people, there are rivers and lakes.

When the NFL and AFL merged, the two sub-leagues had various discords due to uneven distribution of benefits.

The league squeezed the teams, and the teams squeezed the players, which also brought the NFL to the edge of disintegration.

There will be no pie in the sky, power and interests are earned. After more than ten years of various struggles and games, the NFL finally has a fairer model.

The team union and the league signed an unprecedented seven-year labor contract and established a salary cap linked to the league's revenue.

To say it is historic does not mean that the NFL has solved the labor problem, but that it has established a framework of basic game rules. Under this framework, it has been relatively fair.

The team is no longer a simple employee, but has become a co-owner of the league through revenue sharing.

At this point, the NFL has completely entered the stage of mutual prosperity. Both the teams and the league have made great strides in development. The NFL has also taken advantage of the trend to become the first of the four major professional sports leagues in North America.

And all of this must be attributed to former NFL commissioner Paul Tagliabue.

Paul Tagliabue, a lawyer by training, not only helped the NFL get through its most difficult moments, but also used clear rules to rebuild trust among all parties.

During his tenure, he led the league's expansion from 28 teams to 32 teams, and sold the broadcast rights for the game at a sky-high price.

Since then, Paul Tagliabue has become one of the most influential people in sports.

Under his iron-fisted management, the NFL, even with all its imperfections and dark sides, was suppressed.

But it is a pity that this legendary leader retired not long ago.

The new president, Roger Goodell, who just took over in August last year, does not have as high a prestige as Paul Tagliabue.

Moreover, when he took office, the NFL was in constant turmoil, and it was really a troubled time.

First, the famous quarterback Michael Vick's dog abuse incident was exposed, and then the ace coach Bill Belichick's stealing of opponent intelligence came to light. Soon the Cowboys coach Wilson was also involved in the doping scandal.

There have been so many distressing "family scandals" in just one season, making Roger Goodell, the new head of the organization, on pins and needles every day.

In order to compete for the position of president, he went through all kinds of hardships and defeated 184 candidates before finally winning.

I originally thought I could enjoy this blessing, but unexpectedly I ended up taking over a mess.

Roger Goodale is an ambitious man with outstanding abilities, otherwise former president Paul Tagliabue would not have supported him in his position.

Although he suppressed a bunch of bad things in the NFL with his tough tactics, the negative impact still cannot be completely eliminated for a while.

They even fell into a passive position during the negotiation of broadcast rights transactions.

Nowadays, the four major professional sports leagues in North America are looking for a better commercialization path, and the NBA is even catching up.

Roger Goodell, the new official, has three things to do when he takes office, and he is naturally eager to achieve results.

Looking at the rapid development of the NBA in recent years, it seems that it is going to surpass the NFL, but it makes him anxious.

It is based on these premises that Ma Liang and Jennifer decided to make Roger Goodell their first target.

In Ma Liang's life-changing plan for Twitter, winning over the president of the NFL is the top priority.

Jennifer had communicated with the other party once before coming here and roughly explained the situation.

But Roger Goodell did not agree easily. He said he wanted to consider it, but in fact he declined it politely.

If it were simply to invest in Twitter, he would definitely have the intention.

But if the NFL and Twitter are to cooperate in all aspects, Roger Goodell will not be so naive.

After all, the NFL is the sports league with the largest commercial value in the United States and even the world, while Twitter is just a small startup at this time.

This kind of cooperation is obviously an attempt by Twitter to take advantage of the NFL, so how could he easily agree to it?

Therefore, the benefit of participating in Twitter’s Series A financing alone is not enough to impress Roger Goodell, the new head of the NFL.

You must know that the annual salary of the NFL president is very high, no less than that of the CEOs of the Fortune 500 companies, which all start at least 20 to 30 million US dollars.

In a few years, Roger Goodell will secure his position, and his annual salary will be as high as 40 to 50 million US dollars.

What is the annual salary level?

Just look at the CEOs of listed companies in the S&P 500 Index. Their average annual salary is only $13.1 million.

In 2016, only 10 CEOs of these companies earned more than $40 million in annual salary.

Goodell's annual salary exceeds that of IBM CEO Rometty, AT&T CEO Randall Stephenson and other large company CEOs, making him one of the highest-paid CEOs in the United States.

Although that was a few years later, his salary at this moment is enough to dwarf the rest.

Therefore, in the eyes of ordinary people, investing in Twitter can quickly reap tens of millions of dollars in returns. For Roger Goodell, the temptation is not so great.

Ma Liang and Jennifer had no choice but to come to the dinner party to block people, just hoping to talk to each other again.

"Dear Jennifer, you didn't come here specifically to see me, did you?" Roger Goodell couldn't help but reveal a wry smile when he saw them.

Jennifer pretended to be helpless and replied: "Of course!

Who said that President Goodell’s seat is too big? If I want to date you, I can’t arrange a date, so we can only try our luck at the dinner party.”

"No, Jennifer, what you said is so exaggerated!" Roger Goodell quickly humbled himself, and then asked, "Who is this?"

Although he was a little unhappy, there was still no hint of impatience on his face.

Appearance is justice!

Sexy and hot super beauties like Jennifer can easily get some special treatment in social situations or business negotiations.

Especially elites like Roger Goodell, who pay attention to gentlemanly demeanor, will be especially polite to beautiful professional managers like Jennifer.

Jennifer quickly introduced: "Roger, this is my BOSS, the founder of [Gale Capital], Mr. Marlon."

"Hello, Mr. Goodell!" Ma Liang greeted politely.

When Roger Goodell saw how young he was, he couldn't help showing a hint of surprise: "Nice to meet you!

Mr. Marlon, I have to say that you are the most outstanding young man I have ever met!"

When he said this, Roger Goodell couldn't help but reveal a trace of envy and jealousy. You must know that he also came from an extraordinary background. His father, Goodell, was once a member of the Senate.

But even so, at Ma Liang's age, he was still drunk and dreaming all day long. It was the only time in his life that he was worth hundreds of millions at such a young age.

"Mr. Goodell, thank you very much!" Ma Liang could only say politely.

Roger Goodell knew very well the purpose of Ma Liang and the two coming, and immediately spoke first: "Mr. Marlon, Jennifer, there is actually no need to persuade me again.

If I just invest in Twitter, one or two million US dollars is nothing. I can even invest more.

But if the NFL and Twitter are to fully cooperate, the relationship is too big.

You also know that I have just taken over the alliance's business, and I still have a lot of troubles to worry about."

Roger Goodell kept talking about it as soon as he came up, just because he was afraid that Ma Liang and the others would always annoy him.

"Mr. Goodell, the NFL's marketing and public relations expenses last year were not low, right?

Every time some negative news about the league comes out, and the media is chasing after it, and a large number of people are given special approval, do you feel powerless and unable to do anything?"

Ma Liang did not persuade him directly, but asked two key questions.

As the saying goes, you have to hit the snake with seven inches. Only by solving the pain points of others can the transaction be successfully completed.

Because these two issues have been Roger Goodell’s biggest headache since he took office.
Chapter completed!