Chapter 457 How far is the difference?

Hearing Ma Liang's question, Roger Goodell was very unhappy and asked: "What do you mean by that?"

He really couldn't help but lift the pot, and his face suddenly became a bit uneasy.

"Mr. Goodell, don't worry! I'm just checking with you and have no other intention.

And I'm actually asking this to help you." Ma Liang immediately comforted her.

Roger Goodell was even less happy: "Help me? Mr. Marlon, this joke is not funny at all."

Although Ma Liang is an angel investor in Twitter, he does not think that the other party can help him solve any problems.

"Mr. Goodell, I'm not kidding!" Ma Liang responded with a serious face, "I'm really thinking about the future development of the NFL.

Perhaps most people, including you, think Twitter is just a simple social networking site.

But what I want to say is that actually everyone has understood it wrong.

Twitter is not just a social networking site, but also a media and public relations artifact."

Roger Goodell couldn't help but sneered, and complained disdainfully: "Mr. Marlon, even if it is to get me to agree to cooperate, you don't have to brag like this on Twitter, right?"

"Mr. Goodell, you are known for your long-term vision, you shouldn't be so short-sighted!

Just like a few decades ago, who would have thought that the NFL would become the sports league with the highest commercial value in the world.

Although Twitter is still in its development stage, I believe that within a few years, the number of users worldwide will reach hundreds of millions, covering at least one-third of the population in the United States.

Millions of users log in to Twitter every day, and the ocean-like traffic will bring huge communication effects.

Moreover, Twitter will also develop a brand new function to launch large-scale fan services for VIP users.

Once a company organization or celebrity artist has millions or even tens of millions of fans on Twitter, the precise publicity and promotion effect is completely unmatched by traditional media.

Celebrities and artists can continuously increase their popularity, and corporate organizations can save hundreds of millions in marketing and public relations expenses.

Moreover, Twitter will become an artifact for outstanding people to build their personal IP, and they can use it to brush up their presence and influence every day.

Just like you, Mr. Goodell, you probably have millions of followers on Twitter.

Like the previous NFL player dog abuse incident or the team drug scandal, maybe you only need to send a Twitter update to solve it.

When those traditional media criticize the NFL, you can also have powerful counterattacks without spending a lot of dollars to lick them.

Moreover, teams and players in the league can register their own accounts and exert their respective influence.

By then, the NFL will become a unified force and work in one direction.

Regardless of any negative news that breaks out, it can be easily resolved as long as everyone uses a unified voice to guide public opinion.

In the past, it took millions of marketing dollars to solve a crisis, but it was solved with just one update. Isn’t this enough to be called a propaganda artifact?

Moreover, Twitter will spread rapidly around the world in the future, making it the most suitable global marketing and publicity platform for the NFL.

Without Twitter, President Goodell, if you wanted to achieve the same promotion effect through traditional media, the marketing cost would be calculated in tens of millions of dollars every year.

But once it accumulates enough fans, the NFL will save a lot of money every year.

If that's the case, do you still think I'm joking?" Ma Liang responded with great confidence.

His words were not exaggerated in the slightest, they were completely accomplished by Twitter in his previous life.

Even domestic Weibo was developed after learning from Twitter.

Compared with acquaintance social networking like Facebook, Twitter's biggest advantage is its unparalleled communication effect.

Any post from a celebrity artist or well-known organization will attract the attention of countless people.

Once you accumulate enough fans, it is equivalent to having an external publicity window, so that you will not be coerced by traditional media and sometimes have no power to fight back.

In ten or eight years, these will be known to everyone.

Once there is a crisis that requires urgent public relations, whether it is a celebrity artist or a company organization, the first reaction is to send a clarification on Twitter or Weibo.

Moreover, the account can usually be turned into a publicity window, brushing up the presence from time to time to increase popularity and influence.

This is why countless celebrities, artists, companies and organizations have rushed to open Twitter and Weibo accounts.

Roger Goodell fell into silence. He was moved by the beautiful prospects described by Ma Liang.

If it is true, he now wants to use such an artifact to help the NFL restore its reputation and reverse the current passive situation.

But when he thought that Twitter was still in its infancy, he quickly reacted.

Roger Goodell smiled casually. To be honest, he was very excited. If Twitter really develops, he is willing to promote a comprehensive cooperation between the NFL and Twitter.

But the other party hasn't developed yet, so that's a different matter.

He responded unhurriedly: "Mr. Marlon, I have to say that your eloquence is very good. It would be a pity not to become a lawyer or a politician.

Although the picture you painted is very attractive, it is just a reflection in the mirror after all, and nothing can be touched yet.

Today’s Twitter does not have such magical functions as you said.”

As the head of the NFL, President Goodell is not that stupid and cannot easily eat this pie.

"Admittedly, I don't deny this." Ma Liang responded frankly, "But looking at it from another perspective, the NFL's cooperation with Twitter at this time is the best choice.

Because by developing together with the Twitter platform, you can reap the biggest dividends.

At this time, there is almost no cost to accumulate fans, and you can have the attention of millions of users in minutes.

If you wait until Twitter is very mature and countless companies and institutions will flock to it, then it will be completely different to accumulate fans.

Even if you spend millions of dollars on promotion, it may not have much effect.

Mr. Goodell, you are an expert in marketing, so you can’t even figure this out, right?”

While explaining, Ma Liang did not forget to provoke the other party in reverse. Business negotiations are all about using various words.

Roger Goodell was speechless for a moment and fell into a dilemma: "This"

He was a little excited at first, but now he was even more eager to give it a try.

After all, it involves the fundamental interests of the future of the NFL. As president, he has to think more about it.

As Ma Liang said, although the current cooperation seems to be taking advantage of Twitter, relatively speaking, the NFL will also reap the biggest dividends from the platform.

Whether it is fan growth or marketing efforts on the Twitter platform, it will be unprecedented.

After passing this village, there is no such shop.

Because the bonus period will eventually end, and when countless companies and individuals flock to the Twitter platform, the NFL will no longer be that special existence.

Not to mention that he will also be given the opportunity to invest in Twitter, which he seems to have no reason to refuse, both publicly and privately.

"Roger, please believe in our sincerity." Jennifer saw the opportunity and responded promptly, "If it weren't for the purpose of promoting all-round cooperation, I don't think BOSS would have easily agreed to let him personally hold Twitter stock.

As you know, there are countless investment institutions holding large amounts of US dollars that want to invest in Twitter.

And I want to tell you one thing, the NFL is not our only partner, MLB, NBA, NHL and MLS are all our goals.

At least the NBA president, Mr. David Stern, is very interested and even urged us to go and discuss it in detail yesterday.

But BOSS still chooses to come to see you as soon as possible, do you still have to doubt his sincerity?"

Jennifer’s additional remarks made Roger Goodell even more embarrassed.

When someone seeks cooperation with you, it is a win-win situation. Not only does it help you solve your pain points, but it also gives you benefits in private. No matter how pretentious it is, it will be a bit unjustifiable.

He asked awkwardly: “What, how much money does Twitter have left to raise its Series A financing?

If it’s not enough, I can throw in a little more.”
Chapter completed!