Chapter 458: Only by giving up can you gain something
Invest more?
I want to eat shit!
The other party's reversal of attitude made Ma Liang couldn't help but complain in his heart.
He was very arrogant before, but after hearing that he was not the only partner, this guy became anxious.
The status of the NFL is one that several other sports leagues want to take its place.
The most popular one is the NBA.
Therefore, Roger Goodell will never watch David Stern snatch away the opportunity of Twitter as a public opinion field.
But if he wanted to increase the investment amount, Ma Liang would not agree easily.
There is only a total of 10 million US dollars left in Twitter's Series A financing, and each share has been planned in advance, so there is no way it can be adjusted at will.
Even if Roger Goodell's conscience found that he really wanted to vote more, he wouldn't be able to give it to him.
"Roger, are you anxious now?" Jennifer retorted with a smile, "If you are really sincere, wait until Twitter's next round of financing."
Roger Goodell wondered: "Next round? No, no, no, I'm going to vote now.
Didn’t you say before that Twitter still has US$15 million in Series A financing, and you can allocate more to me?”
"Roger, don't be greedy!" Jennifer rolled her eyes at him charmingly, "Have you forgotten what I just said before?
The amount of one million US dollars was allocated by BOSS based on the sincerity of cooperation.
Otherwise, why would such a huge benefit be given to you for no reason? It’s just one million US dollars, will we be short of this money?”
Roger Goodell was speechless for a moment: "Uh, this"
There is no way to refute this. He is not short of one million US dollars for any professional manager, and of course there is no shortage of big money players.
"Mr. Goodell, don't worry, I have never been a stingy person.
As long as everyone works together, everyone will have the opportunity to share huge wealth. Twitter's next round of financing will be US$300 million, and its valuation will reach US$3 billion.
There is an investment quota of 100 million U.S. dollars, which will be distributed in the same way to each in-depth cooperation partner according to contribution.
How much you can invest at that time depends on your ability." Ma Liang once again comforted him.
The purpose of coming to New York this time is to continue to make progress. The big ship of Twitter must invite more and more powerful partners to participate in order to successfully sail to the other side of victory.
And Roger Goodell is just one of the people he is fighting for, and Ma Liang is looking for many people like him.
Roger Goodell was a little unhappy after hearing this: "Three hundred million US dollars? Three billion valuation?
Doesn’t that mean that there is not much room for appreciation in the next round of investment? With such a high valuation, even if you invest, how many times can you get a return?
Besides, isn’t our NFL’s influence big enough? Why do we need to invite so many partners to participate?”
He was really arrogant now. He wanted to participate but also wished he could eat alone.
"No, no, no, Mr. Goodell!
You should understand that the more people participate, the faster Twitter will develop.
Only when Twitter becomes the world's largest social platform can the dividends each of us reap be maximized.
Relying solely on the cooperation of the NFL alone, Twitter's development is far from what I expected.
If the platform cannot develop, what's the point of letting you perform a one-man show by yourself?" Ma Liang retorted.
The most taboo thing in doing business is to fight each other to death at the beginning. The key is to make the cake bigger together.
Roger Goodell is not a fool, and he knows in his heart that what Ma Liang said is right.
Then he asked angrily: "Is it convenient to reveal, Marlon, which other partners you have invited?"
"The five major leagues in the United States are all my partners, as are the four major record companies."
Ma Liang responded unhurriedly that these partners were all partners he was determined to win.
Under the huge offensive of interests, he could not think of any reason for these partners to refuse.
As the saying goes, only by giving up can you gain!
If he wants Twitter to turn around and defeat Facebook as soon as possible, he must recruit more support.
The five major sports leagues, NFL (football), MLB (baseball), NBA (basketball), NHL (ice hockey) and MLS (soccer), are all Ma Liang's targets.
As for the world's five largest record companies, four of them are also headquartered in the United States.
Warner Records, Universal Records, BMG (Bertusmann) Records and Sony & Columbia Records are also strategic partners he wants to bring in.
Except for EMI (EMI), which is headquartered in London, all the other five major record companies can be handled in the United States.
Of course, if there is still energy left this time, Ma Liang would not mind letting Jennifer fly to Great Britain to fight for EMI, and in one fell swoop, he would cover all the five major record groups in the world.
However, the most urgent task now is to first deal with the domestic market in the United States.
The reason why we want to include the five major professional sports leagues and the four major record companies is for the stars under these giant groups.
Whether it's a sports star or a music star, Ma Liang wants them all.
Although celebrities are not worth mentioning in the eyes of capital and big bosses, for ordinary people, their appeal is extraordinary.
Therefore, he has only one purpose in wooing sports leagues and record companies, and that is to get those celebrities to register Twitter accounts one by one.
As long as celebrities start using Twitter, there will be no need to worry about increasing the number of users.
In Ma Liang's previous life, Twitter was truly accepted by mainstream users. It was only after NBA legend Shaquille O'Neal signed up for Twitter in November 2008.
Although O'Neal is not the first American sports star to use Twitter, he is the biggest and most influential one.
One O'Neal can have such a big effect. If most of the stars in sports and music in the United States were included, no one knows what will happen.
When countless cultural and sports stars start playing Twitter, mainstream netizens will inevitably flock to join this feast of social games.
In Ma Liang's estimation, even if his resource integration plan is only partially realized, there will definitely be no big problem if Twitter's data performance surpasses Facebook's every minute.
This trick was not something he imagined out of thin air. There were successful cases in his previous life.
O'Neal, who had Twitter before, and Yao Chen, the Queen of Weibo who has tens of millions of fans in China, are both marketing tools created by social platforms to create gods.
It is precisely because of the celebrity effect that both Twitter and Weibo have entered a period of rapid growth.
In view of these two successful cases, Ma Liang plans to do something unique, not only to quickly attract cultural and sports stars, but also to integrate the five major leagues and the four major record companies.
He tried to create a huge trend, allowing Twitter to crush Facebook with it.
For this reason, Ma Liang did not hesitate to use the opportunity of Twitter's Series A financing as a benefit, and planned to allocate an investment quota of 1 million US dollars to each leader.
Although this 1 million quota is inconspicuous, it is likely to receive hundreds of times in return in the future, which is a real benefit of hundreds of millions of dollars.
Of course, that's assuming Twitter really becomes the king of social networking.
All of this requires the full cooperation of all partners.
There is no free lunch in the world. If you want to get huge returns, you must make corresponding efforts.
They don't need to do anything else, just semi-forcefully call on their stars to use Twitter in the official name of the group.
This matter can be done in a high-sounding way, and everything is for everyone's benefit.
In particular, the heads of sports leagues can order major teams and clubs to use Twitter as their official promotional platform to interact with fans on a daily basis.
With so many stars and so many games in major leagues, this guiding effect will be amazing every minute and will attract countless people to register Twitter accounts.
Not to mention that there are so many singers, musicians and stars, and their fans are countless. These people can't wait to follow their idols' updates on Twitter every day.
As long as the plan is implemented step by step, there will be no suspense that Twitter will win the battle for social media king.
In order to achieve the ultimate goal, Ma Liang also risked his life.
If you give up, you will gain. A small amount of investment is nothing.
What he really values is Twitter's future with a market value of hundreds of billions of dollars, or even trillions of dollars.
Chapter completed!