Chapter 63 No technological content at all

Real estate in Shanghai has just taken off, and even the office buildings of units within the system are far less impressive than they would be a dozen years later.

The new office building of the Municipal Science and Technology Innovation Center has not even started construction yet, let alone the one in the district.

Today, the Songjiang Science and Technology Innovation Center is just a small building in an industrial park.

The taxi stopped directly in front of the office building. Ma Liang and Jiang Yinqiu got out of the car and went straight to the review venue on the third floor.

The two of them deliberately arrived half an hour early, but there were already many contestants waiting there.

Some of them looked like students, probably classmates from other universities in the university town.

There are also some members of the public waiting at the scene. After all, subsidy fraud can never be eliminated, and this will still be the case even more than ten years later.

There are policies from above and countermeasures from below. This is always the case in the country.

Ma Liang was originally notified to participate in the defense at 3:30, but the review progress was obviously delayed, and it was not their turn until almost 4 o'clock.

"Don't be nervous for a while, just explain it normally." Jiang Yinqiu said thoughtfully.

Ma Liang looked at her and smiled: "Don't worry, it's just a small scene."

In his previous life, he dared to defend himself fiercely and verbally in court. How could he be nervous about a defense speech in a district innovation and entrepreneurship competition?

It was almost 4:30 when we finally reached the queue, and there were not many groups left behind.

The two of them walked into the large conference room under the guidance of the staff.

As soon as I entered the door, I saw three expert teachers sitting on the large conference table, holding a stack of documents and writing and drawing. They were probably giving scores and writing comments to the previous contestant.

The staff took Ma Liang's USB flash drive, copied the PPT file of the explanation to the computer on the podium, and helped him open the slides.

Click play, and the projector will project the image onto the screen.

The first thing that catches your eye is the cover of the PPT. The overall design is red-based.

For speech defense, PPT is very important as an auxiliary tool.

This can be seen by looking at the new product launch conferences held by major companies in the technology circle every year. If the PPT is well designed, the launch conference is half successful.

Although Ma Liang wrote the copy of the PPT for this speech by himself, the overall design was still done by the original artist Yu Mo.

For this purpose, he paid 500 yuan in labor fees. You get what you pay for.

Professional approach, naturally different. As soon as the slide was played, the judges’ eyes lit up because it was the most visually impactful PPT they had ever seen.

This level of design is usually the work of designers from big advertising companies. How could a college student entrepreneur create it?

Based on the principle that first impression is very important, the judges were full of expectations for Ma Liang’s next explanation.

Especially when he saw his companion Jiang Yinqiu, the teachers admired him very much.

After all, beautiful people and things always make people feel happy!

But when he noticed a few big words on the PPT - [Red Lips with Chuanchuan Fragrance], one of the judging teachers suddenly frowned.

Yes, this is Ma Liang's entrepreneurial project, and it is also a legendary snack that created sales myths in his previous life.

The cover not only has the brand name, but also the brand's LOGO.

The pattern of the LOGO was also designed by Yu Mo himself. Two slender red peppers were deformed to form the appearance of red lips.

There is also the brand's English logo [RedLips] on the right side of the red lips. The entire LOGO looks very grand, much cooler than the original LOGO of the catering boss in the previous life.

"When you're ready, let's start talking!" the main reviewer sitting in the middle said kindly.

After Ma Liang nodded, he began to talk: "Good afternoon, three teachers!

My name is Ma Liang, and this is my partner Jiang Yinqiu. The project we brought today is [Red Lips Chuanchuan Incense].

Chuanchuan Xiang originated from the Land of Abundance, the capital of gourmet food, and has always been popular in Sichuan and Chongqing.

It is a kind of delicacy in which vegetables are skewered on bamboo skewers and cooked in a pot. The cooking method is similar to Malatang and hot pot, but it is a little more interesting in the way of eating.

There are mainly three models on the market, one is hot pot skewers, the other is spicy skewers, and the other is cold pot skewers.

There is not much difference in the dishes between these three categories, the main difference is in the cooking methods.

As the name suggests, hot pot skewers prepare the pot base in advance and let the guests cook it themselves; while Malatang skewers are almost the same as Malatang, except that the dishes are skewered.

But our [Red Lip Chuan Chuan Xiang] is different, we use cold pot Chuan Chuan.

Although cold pot skewers have the word "cold" in them, it doesn't mean that they don't need to be cooked, it just means that the "pot" is cold.

It is also divided into two modes, hot dish cold pot and cold dish cold pot.

The method of making cold dishes and cold pot is similar to the famous Bobo Chicken in Sichuan and Chongqing areas. After the dishes are cooked, they are soaked in spicy sauce for a long time and can be eaten as you go.

However, after eating it, it is equivalent to eating a cold dish before a meal, and the experience of certain ingredients will be much different.

Hot dishes and cold pot are the cooking methods adopted by [Red Lip Chuan Chuan Xiang].

After the dishes are cooked, they are immediately taken out in dry mode, smeared with spicy sauce or special sesame sauce, and served to guests.

Compared with hot pot, Malatang and other Chuan Chuan Xiang modes, [Red Lip Chuan Chuan Xiang] has extremely obvious advantages.

Not only does it have a small investment and is not limited by business area, but it also has the scale effect of batch production and the meal delivery speed is very fast. The most important thing is that its taste experience is much better than other categories.

After all, not all customers are cooking masters. Even when eating hot pot, customers often fail to control the heat.

The [Red Lip Chuan Chuan Xiang] is not only standardized in production and has a uniform taste, but it is also a hot dish in a cold pot, which is convenient for packaging and ready-to-eat. It is more popular among consumers than cold dishes such as Bobo Chicken.

Our first store is about to open in Songjiang University Town. The business model is not to dine in, but to take out and take away.”

Ma Liang was eloquent and carefully explained this confident project.

This snack product is so popular because, as he analyzed in his explanation, it has the advantages of fast meal delivery, batch operation, high unit price per customer, and excellent taste.

Although it is called Chuan Chuan Xiang, it is essentially similar to spicy food without soup.

The key competitive core lies in the speed of meal delivery and the taste of the product. Compared with Malatang, dry Chuan Chuan Xiang without soup is more suitable for takeout and can be eaten immediately.

Customers can pick up a skewer before leaving the order counter.

Although the domestic hot pot, malatang, and maocai industries started very early, they have really taken off in the past few years.

The reason why 2005 is called the year of the storm is not just in the Internet field.

Catering, clothing, baking, daily necessities and other industries have all started to take advantage of the trend this year, and various business myths have emerged one after another.

Although the Malatang industry emerged early, the emergence of large-scale chain brands will have to wait two or three years.

After all, there is no threshold for this, anyone can open a small store. In addition to products, if you want to stand out, you must have great advantages in the market and operational control capabilities.

Large chain Malatang brands such as Yang Guofu Malatang and Zhangliang Malatang were only established in 2007-2008.

In the previous life, [Red Lips and Incense] was only introduced in 2014.

Therefore, there is still a large gap in the Malatang market across the country, and the market for Chuan Chuan Xiang is even more blank.

It is rare to see similar products on the market, let alone the type of [Red Lip Chuan Chuan Xiang] that is fished and mixed.

In 2014, when the hot pot, Malatang, and Chuan Chuan Xiang markets were almost booming, [Red Lip Chuan Chuan Xiang] was able to find a way out of the cracks. This shows how powerful this dry-mixing model is.

It's only 2005, so there's no reason why this product shouldn't be popular.

However, because there was no threshold for core secrets, it was quickly copied all over the country. As a result, [Red Lips Incense] in the previous life was only popular in the Magic City.

But even so, almost everyone who is a senior person in the catering industry has heard of the business legend of "Red Lips Chuan Chuan Xiang".

Because the money-making is so fierce, it is estimated that even the top stores of major milk tea brands will be defeated.

…

"This is where our project is introduced. On the opening day, three teachers are also welcome to come and taste it. Thank you!"

After the explanation was completed, Ma Liang smiled slightly and bowed, looking very polite.

Generally, after the contestants have finished speaking, it is time for the judges to answer questions, usually asking some product and operational questions about the project.

Most of the so-called entrepreneurial competitions in this district are just a formality.

It is not a financing road show for investment institutions, so there is no chance of any truly good projects. This is something that the review teachers know very well.

They are just retired old men, and not everyone is engaged in scientific research.

Therefore, under normal circumstances, the judges will not make things too difficult for the contestants and ask questions that make it difficult for them to get off the stage.

But just at this time, the sanctimonious old man sitting on the right said something shocking: "The project is good, but you are not innovative at all. It has no technological content at all."
Chapter completed!