Lei Jun has rich experience in entrepreneurship and investment. In the past few years, he has invested in many famous Internet companies, such as eBay, YY, UC, Lakala, and Fanke.

He actually knows it very well.

Under the strong momentum of Ziweixing's WeChat, MiLiao product has almost no room for survival, not to mention that there is also a QChat that is eyeing it.

As a small start-up company, it really prefers to eat less than it can chew.

However, it was really difficult for him to give up on Mi Liao just like that.

He has a very clear judgment that the mobile social networking market is likely to be a trillion-dollar market. Even if you can't be the first, you can't be the second... you can still make a lot of money and have a lot of money if you are fifth or sixth.

Not a bad profit.

However, from Ziweixing's perspective, the existence of Mi Liao is the biggest point of disagreement between the two parties.

A MiLiao product cannot have a big impact on Ziweixing’s business.

But it will affect Ziweixing’s strategic choices.

Lei Jun already knew the meaning revealed in Boss Zhou's words. The core purpose is to promote WeChat. Ziweixing can help the development of Xiaomi mobile phones, but it must be in line with Ziweixing's strategic plan. You can't feed a tiger into trouble.

?

Recently, the two major domestic Internet giants, Baidu and Alibaba, have released internal news that they are also making mobile phones!

The purpose is actually the same.

When negotiating, you are not willing to haggle over things. The other party will lower your posture and beg for a few words, and then you will relent and agree to the other party's request.

Because he was opposed to this plan, he said that if this idea wanted to achieve market effects, it would have to be a fairy, so he named it "Goddess".

Baidu's is called Baidu Yi Mobile.

He is a successful person and a business tycoon, so he is not easy to fool.

There are too many pre-installed apps on mobile phones and they are too confusing, which will lead to a decline in user experience.

At this time, Lei Jun was struggling in his heart and did not rush to respond, "Any more? What else do you want?"

Zhou Buqi said vaguely: "It sounds very reasonable."

When some people start a business, they sign a loan contract with investors in their personal capacity as soon as they start a business, so that after the business fails, they have to continue to repay hundreds of millions of debts;

He signed a lot of unequal treaties with his routine, and his personal share was only 1%, and he would have to fight various lawsuits in the later stage.

Lei Jun frowned, "Xiaomi is positioned as an Internet company."

Therefore, there are joking words in the industry, saying that Ziweixing is a big financier in the mobile phone industry, and throwing money away is like throwing out paper money. It is said to be throwing out paper money, because such a marketing strategy is looked down upon by the market and will inevitably end in nothing.

This makes Xiaomi unable to implement this plan, and Xiaomi's imagination in the future will be greatly reduced.

Mobile phones are just tools. These Internet giants have never thought about making big money from mobile phones. Instead, they want to lock in users through mobile phone products, and then make money through long-term operation of these mobile phone users through Internet applications and software services.

Through the locking of terminal products, it is simply an excellent channel to promote new apps.

And the two are still good friends.

Fortunately, Zhou Buqi has long been used to it.

It is undeniable that this analysis is so right.

He is actually not very good at formal business negotiation situations. The top big bosses are generally not very good at it, like Steve Jobs, Bill Gates, Zuckerberg, Boss Ma, the richest man Wang, and JD.com’s Lao Liu.

Baidu is building the Baidu Yi mobile platform, and Alibaba is building the Alibaba Cloud mobile platform.

Secondly, there are also WeiDian Mobile Assistant, UC Mobile Assistant, WeiDian Browser, Weibo, WeiDian Music, WeiDian Mobile Guard, WeiDian Input Method, Toutiao, Embarrassing Encyclopedia, Meitu XiuXiu, etc.

Zhou Buqi laughed, "No."

Alibaba’s is called Alibaba Cloud Mobile.

It is to comprehensively cover the 12 mainstream smartphones currently on the domestic market, cooperate with these mobile phones, and pre-install the Ziweixing App.

Lei Jundao: "I know what you mean. Others can't understand it, but I can understand it. It's the early days of the mobile Internet, and many people are still arguing... Just like Baidu's Mr. Li, he said that the mobile Internet is like wine.

The driver behind me drove into a side road. But I firmly believe that this is the future."

In this situation, lying and telling lies will definitely not work.

Lei Jun was in awe.

For example, Xiaomi wants to promote a product called "Xiaomi Music", but the phone has already been pre-installed with Ziweixing's "Micro Music", which also has exclusive attributes.

As for the details, a professional team will follow up later.

Zhou Buqi is almost the same.

Lei Jun continued: "If my judgment is correct, the reason why you are willing to cooperate with Xiaomi is because this is the most important strategic direction of Ziweixing at this stage, the direction of mobile Internet!"

They were all very ambitious, but they made the same mistakes.

If this requirement is truly accepted, 10-20 apps from Ziweixing must be pre-installed on Xiaomi's mobile phones, which means that Xiaomi has almost hollowed out its potential future assets before signing this unequal treaty.

This is the pie he drew for Boss Zhou.

Zhou Buqi said: "If Xiaomi succeeds, it can find opportunities to transform in the future. IBM has transformed four or five times in its century-old history, and now it is transforming towards cloud computing. No great company can do without strategic thinking.

Adjustment and business transformation. But the premise of a great company is that you must first become an excellent company, an outstanding company. Everything is difficult at the beginning, and for Xiaomi at this stage, it should still find a way to survive."

But Lei Jun is different.

However, he didn't tell the whole story.

On average, each family received 100 million yuan.

His idea is that after Xiaomi mobile phones develop, they will definitely transform into the field of operating systems and mobile apps, and develop in the direction of the Internet.

In the first half of this year, Ziweixing launched a wave of comprehensive marketing targeting the domestic smartphone industry.

Lei Jun, a senior entrepreneurial expert, would obviously not be easily teased by Boss Zhou.

On the one hand, it is a matter of personal dignity, and on the other hand, the reason why such successful and famous people can expand their careers to such a large scale is that these people all have a very similar informal spirit and style.

Zhou Buqi seemed very relaxed and said with a smile: "Then what do you want?"

Zhou Buqi said: "Xiaomi's positioning and future plans are too arrogant. For a small startup company, the top priority is to survive and compete with new entrants such as China Cool League, Jinli Meizu, and Baidu Ali.

Survive the competition from giants! Xiaomi has to make mobile phones and then sell them. This is the most important thing."

"I know." Zhou Buqi interrupted him with a smile, "Ziweixing was doing well back then, and I suddenly established a mobile phone manufacturing team and established the Aisda Group. Isn't this the same reason?"

Lei Jun said "Yeah" without comment.

Lei Jun said firmly: "I believe that pre-installed apps will become a trend in smartphones. But I also believe that with the development of the industry and the intensification of competition, mobile phone experience will become an important basis for consumers to make choices when purchasing.

."

After solving the problems of supply chain channels and sales channels, Xiaomi has found a solution to its most urgent dilemma. Ziweixing can solve this problem. This is a very grand plan.

Regarding this proposal, several groups of people from Ziweixing had come to talk to him, but Lei Jun had always resisted. This time it was different, it was Zhou Buqi in person.

How many years ago was that?

This year's high-end Aster series has reached the fourth generation of Aster4. Its two major functional innovations, fingerprint unlocking and intelligent voice assistant Rokid, have caused a sensation in the entire mobile phone industry and become a leader in the global smartphone era.

It will affect the brand of mobile phones.

It was taken by Meng Houkun.

Lei Jun shook his head and said calmly: "Xiaomi's survival is of course the most important thing, but I will never choose to drink poison to quench my thirst. I will not squeeze out all future resources for Xiaomi's current success."

Last year, MySpace launched its own smartphone. Why did a social networking site transform into a mobile phone? The reason is very simple, because MySpace was defeated by Facebook.

The plan is internally called "Immortal".

These products of Ziweixing all have certain necessary attributes, and a bad experience will be much weaker.

If Xiaomi and Ziweixing have reached a cooperation now and 10-20 Ziweixing apps are pre-installed, then in the future when Xiaomi succeeds in starting a business, grows and wants to transform towards the Internet, it will be very difficult.

The "Immortal" plan has a time limit of 24 months and a total fund of 500 million yuan.

As long as Xiaomi succeeds, it can become a high-quality promotion channel for Ziweixing App.

Several years ago, Boss Zhou had already assessed the situation and had such a long-term business plan.

That's what Internet phones are like.

Therefore, MySpace transformed and made its own mobile phone, intending to rely on its own mobile phone to bundle some MySpace products and services, so as to be one step ahead of Facebook and seize the opportunity of the mobile Internet.

Lei Jun said in a deep voice: "Xiaomi is making Internet mobile phones. After increasing the user base, it must use mobile phones as a medium to provide Internet services to mobile phone users. This is the long-term solution..."

"10 styles? 20 styles?" Lei Jun was stunned, "Isn't it a bit too much?"

The interest rate difference of tens of millions or hundreds of millions is actually not a big difference for this kind of people.

This is a big trend in the world.

Cognition is the core competitiveness.

The main thing is to talk about a big framework.

If 100 million people across the country have purchased Xiaomi mobile phones, this means that if Xiaomi launches a product such as "Xiaomi App Center", "Xiaomi Home", or "Xiaomi Music", "Xiaomi E-commerce", etc.

, can cover 100 million users in a short period of time.
To be continued...