Zhou Buqi is still not convinced.

I called Zhang Chaoyang and asked him what he thought of RSS.

As a result, the statement given by Lao Zhang was almost exactly the same as that of Xu Liangjie.

NetEase is working on Youdao Reading, and Sohu is also launching its own Sohu RSS content center. They also want to get a wave of popularity in this trend. Maybe if they are lucky, it will go to heaven?

This requires no further argument.

Even NetEase and Sohu are actively promoting RSS. Ziweixing is so weak that it can’t stop them even if they want to!

Xu Liangjie said: "The traditional portal model is a bit behind the times, which is visible to the naked eye. But one thing is certain, information content is urgently needed! This is still a very important market. But the model may have to change.

RSS aggregation websites may be the next direction for news information.”

Zhou Buqi said with a smile: "Both of them are very ambitious!"

Xu Liangjie said: "Yes, the three major portals have their own blogs, and many of the businesses are the same. If anyone can seize the opportunity of RSS and build a national-level RSS website, they can completely dominate the information industry.

The market is ready. If Sohu succeeds, it can use its own RSS website to aggregate high-quality content from Sina, NetEase, Sina Blog, NetEase Blog, and Tencent Blog, which is equivalent to unifying the world."

"well."

Zhou Buqi sighed, feeling a little sorry for himself. Sometimes beyond the perspective of this era, it was so painful that no one could understand, as if he had done something bad.

Xu Liangjie's words certainly make sense, but is this realistic?

RSS websites are essentially channels, and information is content.

This is the content market.

If what Xu Liangjie said really comes true, Sohu will launch its own RRS community and it will be a great success, intercepting the traffic of other portals such as Sina and NetEase.

What is the result?

Will Sina and NetEase sit back and ignore it? Will they watch themselves become Sohu's workers and let them use technical means to steal their content?

At that time, there will definitely be anti-RSS measures.

This is just like the Seven Heroes period of the Warring States Period. When everyone was equally powerful, they would fight against each other. When the Qin family became dominant, the other six countries would unite to attack Qin.

Once a giant appears in this market and the balance is broken, anti-pocketing technology will emerge.

The RSS market is booming.

It is simply impossible to unify the world of content through channels.

The Internet is peer-to-peer, which means removing all unreasonable channels. The more channels there are, the thinner the profits. Only the most powerful, rich and popular content can unify the content world, such as Toutiao today.

Zhou Buqi said with some irony: "I originally had good intentions and wanted to unite the three major portals to block RSS technology. The result is great, people are still dreaming about it!"

Xu Liangjie was slightly startled, "Good intention?"

Zhou Buqi said: "Of course it's a good intention! When I do business, Zhou Buqi pays the most attention to being friendly and making money. I treat my domestic colleagues with full respect. I hope everyone can join forces to fight against the Silicon Valley giants. It's a pity... I still want to

Let’s leave a mouthful of soup for the three major portals, we just need to eat some meat. The result is great, they don’t even want the soup. There is no other way, then we can only eat meat and drink soup.”

"Um?"

"If you block RSS technology, the three major portals can still drink soup. If you don't block it, hehe, they will all be doomed!"

"We want to develop RSS technology?"

"If you can't change the general environment, you can only adapt to the environment and become the best in this environment. I really can't help this old Zhang even if I want to."

When Xu Liangjie saw Boss Zhou shaking his head, he felt something bad in his heart.

Isn't there some conspiracy brewing against the three major portals?

"Yaxian!"

"Coming."

"Arrange a meeting for Shi Jinglin, Guo Pengfei, Zhang Yiming, Chen Tong, Wang Xiaochuan, and Wang Xing to attend."

…

At 5 p.m., the meeting begins.

Very few people came to the small conference room. The air conditioner had just been turned on and it was still a bit stuffy.

Zhou Buqi was the first to speak.

He announced that he would reconstruct the development model of Toutiao, keep up with the trend of the times, rationally use innovative technologies, and connect Toutiao with RSS technology!

There is no way to block it, so we can only use it to the maximum extent.

From this aspect, Toutiao has great inherent advantages. The emergence of RSS technology has even made up for one of Toutiao's fatal weaknesses.

It will be very difficult for Toutiao to start a business in the early stages. We can only spend money to mobilize some college students to start self-media.

However, self-media lacks credibility.

Netizens may not be able to accept it.

There is too much speech on the Internet, especially in this era when Internet supervision is still very loose, and the sky is full of fake news and smoky content.

When users read information, they prefer to go to authoritative portals.

So when the project was first established, Zhou Buqi had already thought about it. In the early days of Toutiao, it would be best to attract some authoritative websites, such as the three major portals, Global Network, Xinhuanet, and CCTV.com.

, as a supplement.

Advertising fees are split 50-50.

But the actual operation was not smooth.

Zhou Buqi and Zhang Chaoyang have such a good relationship, but Zhang Chaoyang has yet to express his position. He feels that this is competing with Sohu for traffic, which is too unfriendly.

Even Sohu can’t do it, and it’s even more difficult for other commercial websites.

It’s better now!

RSS technology is here!

You can’t block it even if you want, you can only use it! You can only subscribe to the corresponding content on major websites for free and put it on your own website. You don’t even need to share the advertising revenue!

RSS, that’s how everyone plays.

Toutiao cannot be unruly.

Only advertising dividends are given to self-media users, and subscription content scraped from major websites through RSS technology does not require payment.

This not only solved the biggest dilemma that Toutiao encountered in the early days of starting a business, it even saved money.

“Through self-media accounts, we publish some vulgar, kitsch content that can attract the public’s attention, and build information cocoon rooms to satisfy users’ reading interests and increase stickiness. Through RSS technology, we subscribe to some high-quality content on authoritative websites.

This is the greatest complementarity! RSS is simply born for today’s headlines!”

Zhou Buqi talked eloquently and explained his thoughts.

Guo Pengfei twitched the corner of his mouth and said, "Is this okay if you eat it with the soup and meat?"

Zhou Buqi said: "I also just want to eat meat and share the soup. But they are very ambitious. They are not satisfied with the soup and want to steal the meat from us. What should we do? No one is drinking the soup, so we can drink it ourselves.

The meat inside is even less likely to be snatched away by others."

These words really suited Shi Jinglin's taste, and she immediately exclaimed: "Yes! That's how it should be done! What's the point of humaneness in doing business? It should be that the white knife goes in and the red knife comes out!"

Xu Liangjie shook his head and said: "The current RSS model may not be suitable for Toutiao's recommendation model and requires innovation."

Zhang Yiming has a quick mind and said calmly: "This is simple. Toutiao will create a batch of self-operated accounts and name them Sohu News, Sina Sports, NetEase News, etc. You can do more and have hundreds of accounts.

Subscribe to different channels through RSS and strive for

Subscribe to all channels. After getting the content, we will distribute the content through our own recommendation algorithm. Users do not need to specifically subscribe to Sina and Sohu content, they only need to subscribe to our self-operated media accounts.

I saw the relevant content.”

After a pause, he continued: "Although RSS browsing is a very new trend, it also has obvious shortcomings. It is a one-way communication tool. The so-called subscription is just that the website pushes information to the user through the subscriber through RSS, and the user

There is no independent screening and filtering, nor has it changed the traditional way of delivering information on websites. Toutiao can be improved through recommendation and distribution algorithms. This is one of them."

"Secondly, when netizens read information, they are often not only interested in the information itself, but also in the comments of netizens in news, blogs, and forums. RSS cannot do this. Today's headlines can use their own

The mode of operating an account is to subscribe to information through RSS, and then provide a comment function under the information."

"Third, RSS technology is flawed. It can only subscribe to some text content, which is too simple. But now the Internet has developed from pure text pages to multiple elements such as pictures, animations, videos, games, etc. RSS cannot satisfy. Today

Toutiao can use technical means to add some additional web elements on the premise of RSS subscription to make the page more pleasing to the eye and interactive."

As soon as these words came out, the conference room became quiet.

This is to establish the basic framework of Toutiao’s operating model. It also clarifies the relationship between self-media, self-operated accounts and RSS.

Shi Jinglin was very happy. It was the first time she felt that Meng Gourd was so powerful. She looked at him in surprise, "Is this all what you think now? When did you become so smart?"

Zhang Yiming did not dare to provoke the big devil. He was a little embarrassed and explained: "I have been brewing this idea for more than half a month. On the open platform of Friends.com, the 8th ranked RSS reader has more than 3 million users. I

I am very interested in this reader and have been studying it.”

Xu Liangjie praised: "The thinking is clear and the logic is clear."

Guo Pengfei also admired him sincerely, "When you put it this way, I feel that Toutiao can sweep the domestic information market. All aspects have been considered, and it is impeccable! As long as the group provides traffic, it is guaranteed to beat all current content websites, no matter it is

The traditional portal network or the emerging RSS aggregation network."

Zhou Buqi's eyes were burning.

Another idea came to mind.

The fate between classmate Zhang Yiming and Toutiao is really inextricable! This high-level discussion is simply a perfect decoration for Toutiao.
Chapter completed!