Chapter 730 Instant Messaging Software(1/2)
Zhou Buqi is not optimistic about this direction.
In the past six or seven years, dozens of instant messaging software have appeared in China. Both Silicon Valley giants and major domestic Internet companies have launched an impact on this field.
The waves washed away the sand, and everyone was dead.
There is only one qq left.
By this period, the industry had already seen that the instant messaging market was dead.
There is no longer any suspense.
QQ has more than 700 million registered users and 170 million active users.
Almost every Internet user has a QQ account of his own, building a huge network of relationships.
It is not difficult to make a product that is better than QQ.
But it is almost impossible to break the human relationship ecology behind QQ.
When he was first reborn, Zhou Buqi felt that among the three giants of BAT, Baidu had the strongest moat, and Penguin had the worst. But now, QQ's moat has become insurmountable.
Zhou Buqi doesn't think it's a good idea to launch instant messaging products to compete with QQ during this period. The only possible opportunity is in the mobile Internet era.
Ziweixing Electronics Company has been established and has started making smartphones.
Zhang Yiming saw his hesitation and said with a smile: "It's just a new product. It's not that complicated, right? Friends.com has been so successful. It is an inevitable trend to launch instant messaging products next."
Liang Rubo said: "Friends.com also has a built-in chat function, and friends can have simple communication on the web. But the function is too simple and can only communicate one-on-one. But many times, group messaging is required. For example, players find
If you want Happy Farm to be fun, you should recommend it to your friends and invite them to play."
Zhou Buqi was silent.
Zhang Yiming continued: "Actually, someone is already doing it, and the effect is good."
"Huh?" Zhou Buqi raised his eyebrows, "Who did it?"
Zhang Yiming said: "It's an open platform! Some developers have discovered the needs of users, and then developed a chat product based on friends on the Friends Network. It currently ranks 21st among all applications, with nearly 1 million users.
If we don’t do this, this market might be taken away by third-party developers.”
Zhou Buqi nodded and said calmly, "It seems that it is quite necessary."
Zhang Yiming said: "Friends.com has more than 50 million users. With the momentum of Happy Farm, it may exceed 70 million in two months. In the past, it was difficult for Friends.com to sink, but farming like Happy Farm can steal vegetables."
The gameplay is simple and interesting, and it can easily help us complete the sinking.
Develop more mid- to low-end netizens into our users. We need a regular desktop software to increase stickiness. This type of game is not time-sensitive. The number of daily active players of "Grab a Parking Space" launched last year is already less than 50
That’s all. We have reasons to seize this opportunity and cannot miss it.”
"Well, you're right."
Zhou Buqi sighed, the atmosphere in his heart was full of gloom.
Zhang Yiming and Liang Rubo looked at each other with puzzled expressions on their faces. It was difficult to understand his emotions.
Boss Zhou, what’s going on?
How high-spirited were you when you were working on a distributed database? With a wave of your hand, you just started doing it! You know, database is a technological field that is blocked by imperialist technology in our country.
Once it's done, it's a zero breakthrough.
Recently, he was so ambitious that he established the Ziweixing Engineering Institute and hired Dr. Wang Jian from Microsoft to do cloud computing business. That's cloud computing! Dozens of world-class projects that may cost hundreds of millions of dollars!
Boss Zhou just did it.
How could a small instant messaging software with little technical content put him in such a difficult position?
Zhang Yiming tentatively said: "Boss Zhou, do you have any other ideas? This is just an instant messaging software. Assemble a project team of 5 people and it can be completed smoothly in ten days and a half. This is just
It’s a gadget, and the research and development cost will not exceed 50,000 yuan.”
Zhou Buqi couldn't help but laugh, "50,000 yuan? Classmate Yiming, we have been discussing here for so long, and you are talking to me about a 50,000 yuan project?"
"That's..."
"How much did it cost us to do the search?"
"Well……"
Zhang Yiming's expression changed slightly.
Micro-click search will cost a lot of money!
The acquisition of Sogou cost 80 million US dollars. Subsequently, seven or eight technical project teams were established, investing 200 million yuan. A large number of technical equipment was purchased, and another 100 million yuan was spent. In addition,
Because of the need to expand the market, the advertising density was reduced, and operations were also in a state of continuous losses.
The total investment was nearly 1 billion!
What is Boss Zhou doing?
Compare this small software with Micropoint Search?
Weidian’s opponent is Baidu!
What rivals does the instant messaging software of Friends.com have? Could it be...
"QQ?" Zhang Yiming's eyes widened in disbelief, "Boss Zhou, don't you think that Friends.com will launch this product to compete with QQ?"
Zhou Buqi looked at him strangely, "They are all the same type of products, how can they not compete?"
Zhang Yiming almost fainted.
Liang Rubo also couldn't laugh or cry, "It's really not true. This instant messaging software is just a small product for friends.com, and its positioning is very low. I really have no intention of competing with QQ."
They are not stupid either.
Competing with QQ? Isn’t this nonsense!
qq is the core product of Goose Factory.
The communication software that Friends Network is going to launch is just a functional product of the business group website of Ziweixing, and it is not equivalent at all!
Zhou Buqi shook his head repeatedly, "To run a business, you have to be unique. Either you are first in the market or second in the market, otherwise there is no need to do it. If you are just making a niche product, you might as well give up this market.
For third-party developers of open platforms.”
Zhang Yiming was a little stunned, feeling like a big mountain was weighing on his shoulders, "Do you really want to compete with QQ?"
He never thought about it!
He just wants to make an instant messaging product to facilitate more mid- to low-end users. They can directly access the friend network through the client and play the food-stealing game more conveniently.
Most of the users who sink are third- and fourth-tier adults who secretly cook food in their spare time. They may not be able to understand the operations that are too complicated.
In fact, the positioning of this product is a traffic drainage tool. It attracts mid- to low-end users in the sinking market to the platform of Friends. It also satisfies the simple communication function of some white-collar workers, civil servants, and college students.
Zhou Buqi sat on the sofa, his eyes narrowed into a thin line, and he muttered: "I still say what I said, it's a small gadget, it doesn't mean anything whether it is done or not. We must make communication products. I
The original plan was to wait for another two or three years to find the right opportunity to attack again and go to the top of the Forbidden City with QQ. But now that Happy Farm is popular, as you said, it is indeed an opportunity."
"A decisive battle with QQ?"
Zhang Yiming and Liang Rubo looked at each other frequently, and both saw some shock and the thought that this was indeed the case in each other's eyes.
That’s right!
How can boss Zhou be so submissive? Projects like distributed databases and cloud computing can be launched at the drop of a hat, but why are you still afraid of a mere instant messaging software?
It turns out that people think differently, thinking more, farther, and grander!
I’m all thinking about having a decisive battle with QQ.
But, is this okay?
Two years ago, MSN joined forces with many colleagues to form an "Anti-QQ Alliance", which was once very powerful. But after a year, it became disgraced.
Zhou Buqi sighed and said amusedly: "Classmate Yiming, the reason why I'm looking for you this time is actually to tell you about today's headlines."
"Today's headlines? What's wrong?"
"I see that you have a deep understanding of this product, and I want you to take charge of it."
"I?"
"Yes, transfer Toutiao's product line and let Guo Pengfei report directly to you."
"this……"
Zhang Yiming was in a bit of a dilemma.
Zhou Buqi was very surprised, "Is there any difficulty?"
Zhang Yiming coughed lightly and said, "I don't dare to provoke the big devil."
Shi Jinglin is definitely the only one in Ziweixing, and she doesn't sell anyone's face. Moreover, her performance is so outstanding that she has led the school network to make great achievements, so no one can say anything more.
She moved a key project of the school's business group to the friends network, which made her furious.
Zhou Buqi tried to say: "How about...or you are a little aggrieved? Today's Toutiao is still placed under the school's business group, and Guo Pengfei bypasses Shi Jinglin and reports directly to you, handing over all relevant materials and documents."
What do you think? Toutiao needs to rely on the promotion of college students, and it will be more convenient to place it with the business group on campus."
To be continued...