Zhou Buqi originally wanted to launch a wave of advertising during this year's Spring Festival Gala and directly launch Weibo.

It is easy to do this with the powerful publicity power of the Spring Festival Gala.

Ziweixing also has the financial resources.

After thinking about it for a long time, I still decided.

This year's heavy snowfall has left many people in the south stranded and unable to go home for the New Year, which has become a concern for people across the country. A donation ceremony was also arranged at the party, and Yuanwei Group also attended. General Manager Fang Qi

Representative Wen went up holding a big sign. In fact, the money had been donated a few days ago.

It is to use the influence of the Spring Festival Gala to promote these companies that make patriotic donations.

Under this situation, Ziweixing will not join in the fun. The focus of this Spring Festival Gala cannot be advertising.

The launch date of Weibo has been postponed to March 1st.

The last meeting before the Spring Festival is about headline literature.

It was a strategic meeting, and no one from Toutiao Literature came.

Mainly, Zhou Buqi, Zhang Yiming, Guo Pengfei and other young people are making decisions.

Piracy problem.

"I have researched and found that current novel websites have anti-copying functions, but the technology is still inferior and lacks anti-crawler technology. Pirate websites can directly use crawlers to forcibly remove the content and hang it on their own websites."

Guo Pengfei is now the president of the online media division, whose core business is Toutiao, which also includes Toutiao Literature, Weizhi and Embarrassing Encyclopedia.

Zhou Buqi didn't quite understand.

Guo Pengfei explained it.

This is actually the same as the crawler technology of search engines. For example, Baidu cooperates with Weidian to block all peer search engines and prevent other search engines from crawling Baidu Zhizhi, Baidu Encyclopedia, Weidian Encyclopedia, Weidian and other ecological content.

This is a fatal blow to other search engines.

But there's a problem here.

The crawler agreement is a gentleman's agreement.

Baidu and Weidian said: "Comers, I have blacklisted you and you are not allowed to crawl our content." Then, the peers abided by the agreement and stopped crawling.

This is a commitment shield, not a technical shield.

In other words, even if it is blacklisted, you can still use technology to bypass the protocol and forcibly crawl it.

Those search engines are regular companies and regular websites, and they will abide by the gentleman's agreement. The case where domestic regular companies do not comply is that 360 crawls the content of Baidu Encyclopedia.

Pirate websites don't care about this.

This is an illegal website.

This group of people doesn't even obey the law, but will they abide by a gentleman's agreement?

By directly bypassing the protocol and forcibly crawling, you can easily crawl the paid content on the genuine website to the pirated website.

The problem now is that the novel website does not have enough technology to use anti-crawler technology. It is impossible to expect to join the blacklist and abide by the gentleman's agreement.

However, Ziweixing does!

Guo Pengfei said confidently: "This is all trivial. If you want to technically fight crawlers, we can set up a technical team here and it can be solved in a week. The question is, is it necessary?"

Zhang Yiming frowned, "The current situation is a bit complicated. In addition to Toutiao Literature's own website, the novel content will also appear in Toutiao's novel channel. This is no problem, they are all Ziweixing's group channels. But the problem is

, what to do with third-party channels? We have already set up operations and will promote Toutiao Literature’s novels to Sohu Reading Channel, Penguin Reading Channel and NetEase Reading Channel.”

Guo Pengfei nodded, "That's the problem, the third-party platform is out of control."

Even if your own platform technology is powerful and can fight against crawlers.

After authorizing the content to a third-party platform, if the third-party platform does not have enough technology, it will be directly transferred. Pirated websites will directly go to the third-party platform to capture the content.

With the rise of online literature, there will only be more and more such third-party genuine platforms.

This was how it was in the previous life.

When anti-crawler technology matures, legitimate novel websites will be able to block crawlers from pirated websites. The content of pirated novels comes from third-party websites.

There is indeed a novel website that has almost no pirated resources, and you can only go to the genuine website to read it. The reason behind this is that this novel website refuses to authorize any third party to prevent third parties from leaking it.

Although it remains genuine, the website's revenue has also decreased.

The discussion lasted only a few minutes.

Zhou Buqi stood up and was about to leave, "Forget it, let's acquiesce to the status quo, there is no need to change it. This industry has not developed yet. Let's rely on piracy to make the industry popular first. After all, with so many third-party channels, there are

With the mobile reading platform, Toutiao Literature will be able to start making profits this year, which will be stronger than before at Shanda."

Seeing that he was about to leave, Guo Pengfei hurriedly said: "Where are you going? Why are you in a hurry? I haven't finished yet. I have a new model. Can you cancel the subscription, make it free, and rely on advertising revenue? This can make most of the money

The pirated traffic is brought back to the genuine website.”

Zhou Buqi said angrily: "What a bad idea, who reads online novels these days? Just like QQ space, the traffic is very high, can you earn advertising fees? Don't you have to make money by selling value-added services?"

Guo Pengfei said: "What about the future?"

Zhou Buqi waved his hand and said, "We'll talk about it later!"

Something is really wrong with him.

I am going to JD.com and talk to Lao Liu about going to Japan to do e-commerce.

As the economic crisis began to emerge, Alibaba retreated a bit, and Lao Ma was afraid. This is also a lesson learned from past mistakes, and he has experience. When he first received financing in 2000, he was arrogant and thought he was awesome.

I went to Harvard to recruit employees and established branches in Europe and the United States. I planned to start internationalization in one fell swoop.

As a result, the bubble crisis broke out.

All the money was burned, and he almost died. Later, SoftBank came to the rescue. Masayoshi Son also pointed out that he could develop new businesses and build a website imitating eBay, which became Taobao.

During the economic crisis that year, Ali almost died.

Now it's here again.

Lao Ma backed down and stopped pestering Zhou Buqi to cooperate. His intention to back down was obvious.

Zhou Buqi is different.

The greater the economic crisis, the more we need to go overseas!

Liu Qiangdong's mentality is similar to that of Lao Ma. He also wants to survive the economic crisis. JD.com is no better than Alibaba. It has a lot of debt and has not yet made a profit.

Some analysts have now made assessments that the outbreak of the financial tsunami is inevitable. In the case of economic downturn, venture investors will be extremely cautious, and everyone is trying to think of ways to "survive the winter."

This situation will continue until at least the end of 2009.

In other words, it is extremely difficult for JD.com to obtain financing during this period.

But in order to do logistics, JD.com is acquiring land everywhere. Although it is in the name of high technology and the land price is very low, enclosing land, building warehouses, and recruiting couriers are all huge expenses.

There is no money, wages cannot be paid, and loans cannot be repaid.

Jingdong is about to die.

what to do?

The biggest hope is Ziweixing, a big backer.

As long as Ziweixing can raise a wave of money for JD.com, JD.com can survive.

Therefore, both Lao Liu and Lao Ma have winter thinking, but their choices are different. Lao Ma chooses to quit, and Lao Liu chooses to be radical. He has made up his mind and agreed to Zhou Buqi's request to go to Japan to do e-commerce!

Only in this way can we successfully obtain financing from Ziweixing.

Liu Qiangdong still feels that it is difficult to do e-commerce in Japan. “A few years ago, eBay went to Japan and quit after a few years. Last year, eBay made a comeback and entered the Japanese market again, but it was still tepid.

In the current situation, I think eBay has to leave the market again. The local companies Rakuten and Yahoo are very powerful."

Zhou Buqi waved his hand and said, "Old Liu, is it because you have a small business, or do you have no confidence in me? When doing e-commerce in Japan, your competitors are not Rakuten and Yahoo, but physical stores! The ultimate physical store service in Japan is

The fundamental reason for the difficulty of e-commerce. If I were in Japan, I would go to a physical store to buy things, and the little girl would kneel on the floor to serve you. Who wouldn’t enjoy it?”

Liu Qiangdong was slightly surprised, "Then what are you..."

Zhou Buqi said calmly: "I said, we can't learn from the arrogance of Americans. eBay is copying the American style to Japan, it's strange that it can succeed. More importantly, eBay is fighting alone. I think

When doing e-commerce, the most important thing is traffic. I built a website in Japan called yikyak, and it has been online for a week, you know?"

"Yeah?"

Liu Qiangdong didn't feel anything.

Zhou Buqi said: "Yikyak has opened a channel on Yahoo Japan, which has generated traffic. This is nothing. I plan to invest in a few Hollywood movies and use Hollywood blockbusters to create some hard advertisements for Yikyak."

"What? Invest in a movie?"

Liu Qiangdong was stunned for a moment and didn't quite understand. Is it true or false?

You can’t build it like this even if you have money, right?

Zhou Buqi waved his hand, "You don't understand, it's a platter investment. As long as the economic crisis continues, more and more high-quality Hollywood movies will be sold out. If someone takes over, the movie will continue to operate. If no one takes over, the movie project will continue to operate."

Died young."
To be continued...