Chapter 1505 Estimated data
Huarui.
Practical doors, practical buildings and practical meeting rooms are its features.
For pharmaceutical companies, whether they have strong strength does not need to be expressed in office buildings. Just like a researcher who cuts off mice every day, he is beaten up to find teeth when fighting. Luxury buildings, luxurious conference rooms and luxurious doors cannot prove the strength of pharmaceutical companies.
A powerful pharmaceutical company needs far more than it does.
Of course, Huarui is not yet considered a powerful pharmaceutical company.
Even in China, its channels and energy are far from being called powerful - plus Yang Rui's words, it may be called "strong".
However, in order to be able to walk across hospitals, pharmacies and patients' homes across the country and even the world, Huarui also needs a fist medicine that can be used.
A bombshell!
In European and American countries, drugs with annual sales of 1 billion yuan can be regarded as bombs. Its value not only depends on how much money it has been made, but also on such products, which usually means undisputed dominance, and are the ones that dominate in a certain field.
Such attributes reduce the cost of bombshells and increase the marginal benefits to the company.
To use a relatively easy-to-understand example, when penicillin dominated the antibiotic industry, could a pharmaceutical company that owned penicillin be called powerful?
There is no doubt.
One needle and one life is such a thorough concept.
This is the biggest difference between pharmaceutical companies and other companies.
Pharmaceutical companies sell necessities, and for those who need it, their medicine must be bought.
Especially blockbuster products, most of which are indispensable to patients. If a pharmaceutical company owns such products, its bargaining power in the market has greatly increased its contract capabilities.
Such as antibiotics during the patent period, antihypertensive drugs during the patent period, interferon during the patent period, anti-glycemia drugs during the patent period, vaccines during the patent period, lipid-lowering drugs during the patent period, and many surgical drugs.
Whether it is life-saving medicine or life-extending medicine, when it lacks competitors in the market, it is a must-have medicine for hospitals and patients. It is such a bombshell that can create a smooth road for pharmaceutical companies.
Of course, blockbuster bombs do not explode naturally, especially at the beginning of detonation, they must be recognized by patients, doctors, or pharmacies and hospitals.
At this moment, those who were sitting in Huarui conference room were looking forward to those who were recognized.
Huarui's current CEO Li Zhangzhen, Jelikan's representative Lin Weiqiang, the free fat man Frankie and others all took their subordinates with serious faces. Even Raymond from Green Stone Corner Company is also a telephone conference room, spending dozens of yuan per minute of cross-border telephone bills and it's a pity to be rich.
"How? Is the result coming out?" Raymond's voice came from the phone placed in the middle of the table, like an old and indifferent male elf.
"Not yet, wait a little longer." Yang Rui said: "We are slow to count these numbers now. You can call in after a few hours to see the feedback when you see it."
"Who knows if I can still call in a few hours?" Raymond didn't care about the phone bill of a few thousand yuan, and said with a smile: "I'll keep waiting, it's rare to have such an opportunity."
His laughter could not hide his guilt.
At Yang Rui's request, Green Stone Corner Company has made a global layout this time, and the money it spends can be said to be a sea of gold and silver.
Their sales channels in many countries were blank before, but now it is not easy to find partners in their home countries. That is, sildenafil has a good effect. Raymond has broken the threshold of many countries with one hand and sildenafil.
It can be said that Green Stone Corner Company has suppressed the company in the gambling game of sildenafil. If it fails, before Huarui is forced to be forced by Chinese banks, Green Stone Corner will definitely be sucked away by European and American bank groups.
Raymond also fought for the exclusive sales rights of sildenafil for only five years and the priority sales rights of less than 10 years.
It’s really because Green Stone Corner needs a fist product too much.
If sildenafil was sold well enough, many of their products could be sold to major hospitals and pharmacies.
As for the good premise of selling, at least for the moment, Raymond hopes that the Chinese market can cheer him up.
It was also because of the serious involvement that Raymond, who had been waiting for a long time, couldn't help but urge: "Can you get the sales figures in a region first, so that we can have an intuitive understanding of the situation."
"Even if you get the numbers, you can't change anything, so why not wait." Li Zhangzhen's English is also very good and he doesn't want to work hard.
"Even if you get the data from Shanghai, it's okay. Their data are easier to count, right?" Raymond still has some research on this.
Li Zhangzhen laughed and said, "Do you think our medicine can be sold all over the country? The main force is in coastal cities and North China, and in the central region, it is just a few points along the Yangtze River. The remaining provincial capitals are just distribution."
"Hey, you have been preparing for so long? You can't even distribute goods nationwide? Do you... do you know that China's data will affect sales in Europe and the United States?" Raymond said in a furious manner: "It's better to wait until you can distribute goods nationwide before you can release them."
"When did European and American doctors still care about the sales data of Asian drugs?" Li Zhangzhen was not a person who could be scared by just one sentence, and said calmly: "Don't scare me anymore. You don't understand China's national conditions. Our medicine is sold at a price of 9.9 yuan per pill, which is 5% to 10% of the monthly salary of urban middle-class people and more than 30% of the monthly income of rural residents. According to our predictions, its sales outside of the more developed coastal areas will not be very good. Our production capacity is not particularly high. Simply distributing goods to these places will only cause backlogs. If it causes the rebellious psychology of the local medical system, it will be even worse. It is impossible for private pharmaceutical companies to truly distribute goods nationwide."
In fact, the situation is not only that. Domestic reforms are gradual. With Huarui's ability, they have the ability to sell sildenafil directly to hospitals, clinics and pharmacies. However, in cities below the second tier and below, they still have to deliver medicines to the medicine station in a regular manner, and then the masters of the medicine station will deliver medicines. It can be imagined that with the efficiency of the medicine station, it is good to be able to distribute goods to prefecture-level cities in a month.
If there are some small conflicts that cannot be resolved, such as offending the drug station or not giving enough money, there is also a possibility that people will let your medicine expire.
Although sildenafil is a necessity, it is not a necessity of life and death. It is inevitable to encounter obstacles during the sales process.
Huarui's sales company has been training for more than two years, and large infusion products are sold all over the country, but it is impossible to achieve omni-channel control. The pressure faced by new drugs is different again. Many original channels cannot be used at this time, and new channels cannot be explored empty-handedly...
Distribution and sales through pharmaceutical stations and medical systems in various places is the best arrangement for private pharmaceutical companies in China.
Even a state-owned pharmaceutical company can only do this at this time.
Raymond's Green Stone Corner is sold worldwide, and there are many strange situations and strange systems encountered.
He was too anxious at first. After listening to Li Zhangzhen's explanation, Raymond had to laugh and said, "I shouldn't interfere with your sales methods. However, with China's population so much, would it be a pity to give up the market in small towns?"
"Many drug sales in China are radial. If they are sold well in big cities, they may radiate to small cities. Of course, our sales staff are also working hard. Some western provinces have achieved the goal of direct sales ahead of schedule, which is very rare. However, Chinese drugs cannot be advertised, so we can only look forward to word-of-mouth marketing, which will slow down."
"So I'll ask you for the estimated data, but you can't give it." Raymond's voice passed through the trans-ocean route and then floated out through the microphone on the phone, as ethereal as farts, making it difficult to find his feet.
Li Zhangzhen said dullly, and he couldn't help but explain: "China's medical care is being reformed, and we are also a new company, and there is not much accumulated data for reference."
The truth is, they also do not have such staff and experienced positions.
In the end, sales data requires people to get points at a time, and it is estimated that it is impossible to achieve it at all.
Raymond sighed: "I hope your first-day sales in Shanghai will exceed 10,000 pills."
"Our expectations are more than that." Li Zhangzhen was aroused of competitive spirit.
Raymond said: "What we care most about is Shanghai. As long as the daily sales volume in Shanghai exceeds 10,000 pills, our negotiations will be much smoother."
The requirement of 10,000 pills is not simple for medicines.
Today, Shanghai is just a city where millions of people live. Not women. If you pinch the head and tail of a man who is too old and young, the purchase rate will be quite high if you sell 10,000 pills.
Although it is impossible to reach such a sales level every day, drugs are not movies after all, and they will not be released in the short term. On the contrary, they will broaden their sales with reputation, and users may increase their consumption...
The meeting room was quiet again.
How the new drugs are sold is based on guesses, which will only make people more anxious.
Thorn.
Yang Rui pushed away the chair, stood up, smiled in the eyes of everyone, and said, "I'll take some fresh air."
Comrade Yang Rui was also nervous.
The effect of sildenafil is trustworthy, but will it be unacceptable to the local conditions when it was sold in China in 1990? Yang Rui couldn't say it.
At this time, Yang Rui even felt a little regretful. Maybe he should repeat Pfizer's route and start selling in North America first?
However, Huarui is a Chinese company after all, and their ability to control North America is close to nothing. The first launch in North America will only encounter more different problems.
Yang Rui was confused. As soon as he opened the sliding door, a petite figure bumped into him.
"Ah, I'm sorry." The little girl was so embarrassed that her face was blushing. She covered her chest and looked up. Seeing that it was Yang Rui, her cheeks were even more red.
"Li Ya works in the sales department of the company. I asked her to report the situation whenever she has any problems." Li Zhangzhen was worried that Yang Rui was unhappy, so he quickly stood up to explain and asked Li Ya again: "What's the matter?"
Li Ya lowered her head and said, "There is a order to apply for replenishment."
"Hey, is it Shanghai?" Li Zhangzhen pushed away the chair excitedly, his voice harshly.
The others also stood up one after another, and the conference room was in chaos.
"Yes...Yan@An..." Li Ya's voice was low.
Everyone's eyes widened immediately.
Li Zhangzhen's voice was even louder: "The channels over there have not been set up yet."
"It is worthy of being an old revolutionary base!"
"The man from northern Shaanxi is very powerful..."
"How do you know?"
“I have brothers there.”
The shouting in the conference room seemed to be at the concert.
Only the old and debilitating elf on the table was getting smaller and smaller:
“What’s the situation?”
"Is it a good thing?"
"hi, is anyone?"
Chapter completed!