(Thanks to the book friend "HaLuluYa

To be honest, I can't get up to writing fast, and it's a bit difficult to keep updating more than 4,000 words every day, but I still insist on never interrupting updates and never asking for leave.

Therefore, I really didn’t save the manuscript. When I saw “Halilulua

…

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Huang Daozhou was drunk, but he was in high spirits and talked a bit too much.

After entering the house, he still held Huang Han's hand and insisted that Huang Han also give him a golden idea.

Facing his father who seemed drunk but not drunk, Huang Han couldn't laugh or cry and said:

"Dad, you don't have to be too ambitious. If you work hard on your 'full power' air conditioner, you will have the opportunity to become a world-renowned entrepreneur. You don't need any golden ideas."

"But our output will increase and increase, and we will definitely face sales difficulties in the future!"

"No, you won't need it this year. Next year I will compose an advertising song for you and shoot a TV commercial for 'Full Force Enterprise'.

Think about it, CCTV repeatedly broadcasts your advertisement for ‘Full Power Air Conditioner’, but your air conditioner is not yet a household name? Why do you need to worry about sales?”

“Is advertising so effective?”

"It must be so smart, but the key is quality and cost. If you can achieve excellent quality and the cost is no higher than similar products, it is only a matter of time before your 'full force enterprise' becomes bigger and stronger."

"Who doesn't want to be bigger and stronger? The question is, how big is enough? How strong is really strong?"

"Let's start with a small goal. It will take three years to produce 200,000 sets of heating and cooling air conditioners per year and achieve annual sales of more than one billion!"

"Gudong!" Huang Daozhou swallowed a big mouthful of saliva and said doubtfully: "In three years, the annual revenue will exceed one billion. You are too ambitious."

"As big as your heart is, so is your stage. Dad, you have to work hard!"

"I have always worked hard, but there are some things that I cannot succeed with my hard work."

"Don't worry, the advertisement of 'Full Power Enterprise' is really popular on CCTV, sales are rising steadily, and the province will provide policies. With the strong support from above, the difficulties you face will be easily solved!"

This is not bragging, the original trajectory "Chunlan" could do it, and the current "Full Power" can do the same.

Because "full force" has more advantages. The biggest advantage is that there is a time traveler who is a think tank, and the other is that the time, place and people are favorable.

Tianshi? As we all know, China's economic growth rate has remained at double digits for a long time after the reform and opening up, and the rate of doubling in five or six years has attracted worldwide attention.

Domestic air conditioners have just started, and they are all fighting on their own. Most of them are small and small, and only a handful of them have clear development goals.

The goal of "Strong Enterprise" is clear, and if we want to do something, we must do our best to do our best.

Who knows that Southern Jiangsu Province is a good place? Sanshui County is located in the Yangtze River Delta, a good place that will develop into one of the world's largest business circles. The geographical location is of course unique.

Needless to say, the relationship between Renhe and the leadership team of Sanshui County and Huang Daozhou.

How much the provincial leaders attach great importance to the "full force enterprise" can be seen from the import plan of awarding 50,000 sets of compressors and panels to Huang Daozhou.

Another important point is that the highest level affirmed Sanshui County’s reform spirit of “dare to be the first in the world” and established Sanshui County as a model.

This means that we can get more policy inclinations in future development, and some problems can be tolerated and forgiven if we take big steps.

Of course, Huang Han, a prophet, would not let Sanshui County take detours. He would remind him in time and gradually open some golden fingers based on the speed of development.

Once "Full Strength" achieved the glory of "Chunlan" at its peak, Huang Han reminded that with a qualified leader like Huang Daozhou, it would be impossible to make big mistakes and ruin a good hand.

Huang Daozhou, who had drunk a lot of wine, was in a state of excitement and became even more ambitious. He asked:

"Then why are you waiting for a year? Why don't you just write the commercial song and shoot the commercial in the spring?"

“Good advertising addresses the symptoms rather than the root cause. The key is that the product is good.

Your "Full Power" air conditioner is actually a new product, and I think customers must use it for a winter and a summer before they can be sure that there is no problem with the quality."

"Do you have no confidence in your father?"

"No way, I have a lot of confidence in you, but you didn't make the air conditioner yourself. Whether the quality is good or not depends on customer feedback!"

"There has been a lot of feedback now. Customers have said that our air conditioners are much less noisy than other domestic products."

"This is a good thing! Dad, don't worry, advertising will cost a lot of money. With your current production of less than 3,000 units a month, there is really no need to advertise right away."

The air-conditioning assembly workshop of "Full Force Enterprise" originally produced a lot of fan coil units, covers, etc., and the products can be produced once the compressors arrive.

Therefore, 5,000 sets were shipped out of the factory in the first month.

With the inventory of fan coil units declining, and the delay in the arrival of imported compressors, it is estimated that in the first half of 2087, it will only be able to maintain the production of about 3,000 units a month.

Therefore, Huang Han believes that there is no pressure on the sales of "Full Air Conditioner" this year. It is not cost-effective to advertise with great fanfare at this time, and it is an advertisement on CCTV.

It is ideal to work steadily and step by step.

CCTV's advertising effect is so powerful that it will air the advertisement this year. "Full Air Conditioning" will definitely be in short supply, which may lead to blind pursuit of output and relaxation of quality, and a bad reputation will outweigh the gain.

Another reason is that the country's economic strength is getting better year by year.

Air conditioning is actually a new thing. It is too expensive and the market is limited. It develops too early. The country is too poor and the market absorption capacity is definitely insufficient. One year later, the market will be at least three-thirds larger.

Huang Daozhou said: "Hey! I think you are afraid that the advertising song you put in so much effort to write will be in vain."

"Yes, if the advertisement is creative and the product is good, it will become a good story. If the advertisement is good but the product is too smelly, it will become a big joke. I have to cherish my feathers too!"

Huang Han is a person who has experienced it firsthand and knows that advertising is actually a double-edged sword. The label "Qin Chi" has become a joke after dinner. The once overwhelming "Kong family" is also a big joke!

Why? Because the advertising is overwhelming and the product is too inferior!

The advertising effect has caused their brand to become notorious. If they want to turn around, they may have to change their vests and start playing again!

But in the final analysis, the goods must be good, otherwise no matter how you play, you will still be dead.

Huang Daozhou was very unconvinced and glared: "We at "Full Force Enterprise" are working together to do our best, and we will not embarrass you!"

"Let data speak for itself. Who can't brag?"

"If you don't speak up, I'll beat you!" Huang Daozhou became unhappy and tended to become angry out of embarrassment.

"Yes, I am so much taller than you. Dad, can you communicate with me as an equal and forget that you are the father for a while?"

"I can't forget, what happened to your height? Dad is still dad, and besides, you keep calling me dad, hahaha..."

Huang Daozhou also thought that his attitude just now was not very good. After all, his son was taller than him. There is a saying in Sanshui County: "Don't hit the head too hard."

He laughed deliberately to lighten the mood.

"Dad, you don't have to worry too much about the sales of air conditioners. Next, you can focus on training employees and improving product quality."

"I have never relaxed my requirements for quality."

"We need to be more meticulous. When a company gets bigger, it can no longer be a monologue. Don't just look at everything yourself. You should personally invite engineers and experts from the research institute to visit the production site, and humbly accept other people's suggestions."

"Yes! I know that when people put forward opinions, I will write them down whether they are right or wrong. If there are any, I will correct them and encourage them if they are not!"

"One more thing you must remember is to mass-produce copper pipes, aluminum foil, and assemble fan coil units. It doesn't matter if you can't use so many air-conditioning equipment for the time being. To reduce inventory, the more the better."

"I know that money is getting less and less valuable. I can't keep funds on my books. I have to get as many loans as possible to reduce inventory, especially copper tubes, electrolytic copper, and brass rods. The more the better."

"Dad, you must have tasted the sweetness of being so obedient, right?"

"Haha... Copper, aluminum, galvanized sheet, cold plate, etc., no matter what, the price is rising.

Although the price within the plan has not increased much, the price outside the plan has doubled.

If we dare to sell the electrolytic copper and brass rods in our "Full Power Enterprise" stock at unplanned prices, they will be sold out in one day, and the price difference will be at least 15 million."

"Hey, daddy, you are not simple! How many tons of electrolytic copper should we have stored?"

"What is my relationship with the Bureau of Materials? There are a lot of electrolytic coppers on Lao Maozi's side. Our "Full Power Enterprise" actually doesn't have many, just a few boats! But they are not inland river paddle boats, haha..."

Huang Daozhou couldn't help but laughed again, smiling very proudly.

This is entirely because Sanshui County has taken advantage of the barter trade, and it is also because Huang Han's random instructions to Qin Kunlun five years ago had a magical effect.

I just didn't expect that Huang Daozhou would become one of the biggest beneficiaries, and the main raw materials of "Full Force Enterprise", such as electrolytic copper, brass rods, aluminum foil, etc., would not worry about supply.

Don't get carried away, reselling the raw materials in the plan can easily lead to trouble. When the state cracked down on official corruption, many people who sold plan allocation orders were arrested.

"Strength Enterprise" is now well-known, and there will be many people watching it. The fence must be firmly built, and no one can be used to take advantage of it.

Huang Han felt the need to remind his father and said:

"You must remember that the raw materials bought at the planned price would rather be left to rot in the warehouse than sold out!"

Huang Daozhou said carelessly: "Don't worry, I will never be able to sell raw materials. We can make far more money by making products than selling raw materials."

This is true. The valves, faucets, triple showers, bellows, expansion joints, etc. of "Full Force Enterprise" are all at market prices, and the cost of raw materials is also calculated based on market prices.

"Full Power Enterprise" consumes a lot of raw materials, and it is impossible to have all the prices within the plan.

The current material management is different from before. In addition to the planned and unplanned prices, there is also another price - "negotiation".

Most young people are unlikely to know what "negotiation" is.

A simple understanding means that it is more expensive than the planned price and lower than the unplanned price, that is, the market price. It is not entirely corporate pricing and must be approved by relevant government departments.

"Negotiating" materials does not mean you can buy them just because you want them. You have to get the approval notes from the leaders of these material units.

You can imagine how powerful "that thing" that exists here is! Let's not talk about it anymore, it's all over, we have to look forward.
To be continued...