Chapter 440 Major TV Stations and Video Platforms Compete for the Right to Premiere(2/2)
Such a high price cannot be negotiated over a meal.
Moreover, there are many plans for satellite TV premieres, which can be broadcast alone or simulcast on multiple channels.
There are even second and third wheels.
In fact.
Under normal circumstances, when TV stations purchase the first broadcast rights of film and television dramas, they usually wait until the finished film is released and go through a review meeting to confirm the quality of the drama before negotiating the price.
It's just that Ark Culture's dramas are so popular that the leaders of major TV stations have to go to Fang Xing first to have a meal, drink tea, and get some information.
As for whether we can finally get the first broadcast rights, at what price, and what kind of plan it will be first broadcast, we still have to discuss it slowly.
Now we are looking for the TV station where Fang Xing is having a meal. The purpose is not to fall behind, first to get the qualifications to compete for the first broadcast rights, and then continue the negotiations.
Fang Xing is already very familiar with the leaders of several provincial satellite TV stations, so eating and drinking tea can be regarded as contact and bonding.
…
besides.
Senior executives of major video platforms are also looking to Ark Culture to negotiate for the online broadcast rights of "Nirvana in Fire".
However, the online broadcast rights are relatively simple to talk about, and Qiao Yinghong is mainly responsible for leading the team.
The broadcast model of TV series on stars is different from the broadcast model of video platforms.
When a TV station purchases the right to premiere a TV series, it is usually a one-time deal.
The two parties negotiate a price, and the TV station pays the money to purchase the right to premiere the TV series. The advertising revenue obtained by the TV station from broadcasting has nothing to do with the copyright owner of the TV series.
The video platform is different. It mainly uses CPM advertising and VIP member accounts.
Moreover, the video platform's share ratio for S-level and above film and television dramas is basically a fixed 70%.
This account sharing ratio is the limit that the video platform can maintain operations.
The account sharing ratio is basically fixed, so when negotiating a contract between the copyright owner and the video platform, there is no need to negotiate the price, and the negotiation is relatively simple.
Of course, video platforms will also provide more favorable conditions for some S-level film and television dramas.
However, the account sharing ratio will basically not change, but the video platform will provide guaranteed contracts for S-level film and television dramas to increase competitiveness.
Starting from "Horse", the webcasts of Ark Culture's TV series are all multi-platform simulcasts.
This time "Nirvana in Fire" is no exception. The contracts negotiated are all S-level standard contracts with a 70% bill sharing ratio.
Fang Xing handed over this part of the work to the company team. In addition to having dinner with the leaders of major TV stations, Fang Xing spent the rest of his time on the post-production of "Nirvana in Fire".
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at the same time.
"A Warm Spring Night in the Hibiscus Tent" has also finished filming and entered post-production.
Hanlin Media mobilized its contacts and began negotiating for a broadcast platform.
The final total investment of "A Warm Spring Night in the Lotus Tent" rose to 150 million, which is considered a large investment among S-class projects.
Moreover, this time the investment lineup of "Warm Spring Night in Hibiscus Tent" is very strong.
Pengcheng Capital, Dingsheng Capital, Shengqi Entertainment, Fanfan Entertainment... are all big companies in the industry.
Therefore, "Spring Night in the Furong Tent" has a wide network of people. After all, investors don't want their investment money to be wasted. Of course, they hope that this drama can be broadcast on a large platform.
Moreover, "Warm Spring Night in the Lotus Tent" is a popular theme now.
It can be said that one of the costume idol dramas in recent years has become popular.
Therefore, this project has great profit potential.
The leaders of various David TV stations were looking for Fang Xing to have dinner.
Companies such as Dingsheng Capital and Shengqi Entertainment have also launched relationships to have dinner with the leaders of major TV stations.
It's mid-October.
At the end of the National Day holiday, Shengqi Entertainment found connections and organized a dinner party for the "Furong" crew and Hu Chunsheng, the chief editorial director of Xiangjiang Satellite TV.
Chen Wenhan raised his wine glass and said warmly: "Director Hu, come on, come on, let me toast you."
Hu Chunsheng laughed and said: "I can't drink anymore, I can't drink anymore."
He said this in his mouth, but continued to push cups and cups in his hands.
"Director Hu, our new drama "Furong" has been completed. I guarantee that this drama will be a hit." Chen Wenhan started to get down to business.
Today's dinner party is hosted by the Shengqi Entertainment Group, and the person invited is the director of the editor-in-chief of Xiangjiang Satellite TV.
The chief editor's office of a TV station has a lot of authority and will play a key role in deciding which TV series to purchase.
However, the position of the chief editor is inferior to that of the station director and deputy director.
Chen Wenhan was a little unhappy when he first heard that the person he hired was the director of the editorial office of Xiangjiang Satellite TV.
His initial idea was that the deputy director had to discuss it in person.
However, the executives of Shengqi Entertainment have repeatedly emphasized that the most suitable TV station for "Spring Night in the Furong Tent" is Xiangjiang Satellite TV.
In the past two years, some of the idol dramas broadcast on Xiangjiang Satellite TV have become popular. The only difference is how popular they are.
Therefore, even though Chen Wenhan looked down upon Hu Chunsheng, the director of the editorial office of Xiangjiang Satellite TV, he still came to drink with him personally.
Hu Chunsheng drank, but his mind was still very clear. He asked: "Mr. Chen, when do you plan to broadcast this drama?"
Chen Wenhan didn't even think about it and said directly: "Around New Year's Day."
Currently, "A Warm Spring Night in the Lotus Tent" is still in the late stages of production, so the broadcast time is only approximate, and the specific broadcast time still needs to be negotiated with the TV station.
Hu Chunsheng shook his head and said: "I'm afraid not around New Year's Day."
"Why? Our post-production is almost finished, and it would be most appropriate to broadcast it on New Year's Day." Chen Wenhan frowned.
Hu Chunsheng smiled and said: "Our station wants to broadcast another drama on New Year's Day."
"Play other dramas? Which drama?" Chen Wenhan frowned even more.
"Of course it's the Ark Culture department." Hu Chunsheng didn't hide anything and answered directly.
Chen Wenhan stared, a little unhappy, and asked: "Have you already bought "Nirvana in Fire"?"
Hu Chunsheng waved his hand and said: "We haven't reached an agreement yet, but our director Jiang has already had dinner with Fang Xing. Therefore, if your drama is to be broadcast on our station, the broadcast schedule must be later."
Chen Wenhan's face suddenly turned as black as the bottom of a pot.
The deputy director of Xiangjiang Satellite TV went to have dinner with Fang Xing, but he sent the director of the editor-in-chief to send him away.
Chapter completed!