It can be heard that several project managers seem to be deliberately avoiding management issues in food and life. After all, this link has a relatively large operating space and is helpful for cost control.

Guan Yuntian reminded again: "In addition to the reasons mentioned above, can anyone think of other factors?"

The project managers looked at each other and said, "That's all we can think of."

Guan Yuntian nodded, "Okay, but I would like to share my views on the factors you mentioned. The first question you raised can be summed up in one sentence, it is that it is difficult for the elderly to earn money.

Yes, almost all old people are not as generous with their money as young people, but our job is to serve the elderly. This reality cannot be changed. Now that you have entered this industry, you can only do your job well, as long as you have a clear conscience

, I believe that old people with normal expenses will understand.”

Guan Yuntian paused and continued: "Commercial elderly care is not charity in the first place. Market transactions pay attention to what you pay for. Our charging standards are clearly marked and have always been open to the public. The elderly or family members who think the fees are high will naturally not

They will settle in our elderly care institutions. Once they decide to take care of their elderly in our elderly service center, I think they will recognize the price, otherwise, they will not come in."

These words are actually equivalent to denying the reasons mentioned by several project managers. Not only that, Guan Yuntian then clarified his views on the loss of caregivers: "Everyone has thought of almost all possible factors, but I think

"The biggest reason is that the elderly are dissatisfied with the food in the canteen. This is also a conclusion obtained through field research. I wonder what you think about this factor?"

The issues that these grassroots managers wanted to avoid were pointed out by the chairman of the board. They were a little embarrassed, but it was obviously unjustifiable not to express their opinions. After a short silence, a project manager first said: "Mr. Guan

The issue of canteen food pointed out has indeed been raised by some elderly people, but this issue is relatively complex and the actual operation is very troublesome. It is almost impossible to satisfy everyone."

"Yeah, it's hard to agree on what's going on. Some people like a variety of meals, while others have simpler requirements in life."

"Because the economic conditions of the elderly are different. If they are in good condition, they would like the food to be of a higher quality. But if they have average economic conditions, ordinary meals will be enough to fill their stomachs."

"Because of different economic conditions and different living habits, it is understandable that the elderly have diverse requirements for food, and their needs should be met as much as possible. The key is to achieve this, which requires the management of the elderly service center to spend more energy.

Investing more resources will inevitably increase management costs.”…

After the first project manager spoke, several others followed suit. It was obvious that they did not take this factor into consideration, but were deliberately avoiding the issue because they were afraid of increasing management costs.

Although all the difficulties mentioned by the project managers, Guan Yuntian was not surprised. “Whether it is difficult to agree with others, because of differences in economic conditions and living habits, the diverse needs of the elderly are a reality before us. If this is the case,

I think it’s a bit of a negative attitude to think this is an impossible task!”

"Mr. Guan, it's not that we are negative, you also know

, each elderly service center is an independent accounting unit. If we increase manpower and management costs in order to blindly cater to the diverse needs of the elderly, once there is a loss at the end of the year, according to the requirements of Changda Holdings, we will be punished.

Please leaders understand the difficulties faced by our grassroots management departments.”

Guan Yuntian knew that the lower-level managers would pour out their grievances to him, but he remained unmoved, "Your concerns are not unreasonable, but this cannot be a reason to reject the diverse needs of the elderly. If there are difficulties, find ways to overcome them and increase the costs."

Find a way to digest the same elderly care project. If the provincial capital can do it, why can't you?"

Guan Yuntian's question left several project managers speechless. After a while, someone asked: "Mr. Guan, just give us direct instructions on what to do."

"I can't say direct instructions. You are the project managers, and you will do the specific work. I never like to interfere in specific work, but I do have some suggestions for your reference."

In fact, on this matter, Guan Yuntian has previously made suggestions to the N City Elderly Service Center, which has not been in operation for a long time. He believes that the logistics management of the service center should be more efficient. In order to meet the diversified needs of the elderly in terms of food,

Each service center can add a number of chefs, and the labor costs of all chefs will be included in the cost of dishes, so that most of the labor costs can be absorbed. As long as they are more frugal in other aspects, this measure will not make the entire elderly service center total

Costs have increased significantly.

"Mr. Guan's suggestions are very practical. We are preparing to implement this method, but some of the specific details are still to be discussed. For example, on what basis are the prices of single-fried dishes? What expenses can be included in the cost of the dishes? These details will be determined

Before, we were on the sidelines." The project manager of the N City Elderly Service Center talked about the current situation there.

"The value of the dishes themselves, plus the oil, salt, sauce and vinegar, the chef's salary and the venue equipment occupancy fee. These aspects are naturally the main factors that constitute the cost of the dishes. In addition, should we add some management fees? How much is appropriate?"

"The gross profit of restaurant dishes generally ranges from 20 to 50 to 60 percent depending on the level of the store. What level should the gross profit of the single-fried dishes in our elderly service center be set? Do we need to extensively solicit opinions from the elderly?"

"I think before setting the price, we should clarify the positioning of the elderly service center itself. Compared with a hotel, what kind of hotel do you think our kitchen and services are comparable to?"...

The project managers had another discussion, and Guan Yuntian felt that this was a good thing. After all, if he thought about the details more carefully before starting to work, in order to formulate corresponding plans, he would encounter fewer difficulties in the implementation process in the future.

"The issues raised by everyone seem to be trivial matters. If they are not handled well, they will be difficult to implement, or we may do things with good intentions but cannot be understood by the elderly. To meet the diversified life needs of the elderly, we really need more managers.

Use your brain to provide differentiated services to the residents based on their different economic conditions. In terms of food, you need to have both big pot dishes and single-stir-fried dishes at different prices. This adds a lot of trouble to the grassroots management.

When pricing just one dish, many factors must be considered," said Guan Yuntian.

"Mr. Guan, see you

You are knowledgeable and experienced. What level do you think the logistics service of the elderly service center should be at?" The managers are all waiting to listen to Guan Yuntian's opinion.

"Yes, the gross profit margin of the dishes can only be determined by determining the appropriate positioning. The positioning of the elderly service center - I think it is equivalent to mid- to low-end restaurants. The positioning is too high and it will be difficult for the elderly to accept it.

The higher dish prices and too low positioning are inconsistent with the identity of the elderly service center. After all, the elderly care business segment of Changda Holdings is already well-known in society, so it cannot be on the same level as the catering industry at roadside stalls." Guan Yuntian

road.

"That's it. In the future, when recruiting chefs, we will recruit people according to the requirements of mid- to low-end restaurants. We can't afford those chefs with a monthly salary of tens of thousands."

"The gross profit of mid- to low-end hotels is only 20 to 30%. Although there is no detailed accounting, after deducting various costs, this gross profit may leave little for the service center, right? It would be good to even maintain capital."

Several managers believe that the catering business of the elderly service center is positioned too low.

"The problem is that you have repeatedly emphasized that most old people are stingy. Young people may not think that the same meal is expensive, but old people think the price is too high and cannot accept it. Therefore, we must consider the consumer groups we face. I think it is still

The profit issue of catering should be treated with the concept of operating elderly care projects, that is, seeking benefits based on scale. As long as there are enough consumers every day, even if the gross profit margin is lower, profits can eventually be achieved." For any project, Guan Yuntian believes that

There is always a way to make a profit.

"Mr. Guan, how many people do you think are needed to consume every day to achieve the ideal economies of scale?"

"This is a break-even point issue. I haven't made a specific estimate yet. In order to get an accurate picture of the situation, after you go back, you can conduct a sample survey in each unit to see what proportion of the elderly want to diversify their lives, and then based on this percentage

, determine how many self-service chefs need to be recruited, so as to avoid wasting human resources and achieve a certain scale."

Several project managers looked at each other and seemed a little busy. Guan Yuntian further explained: "For example, the current number of residents in prefecture-level elderly service centers is generally around 10,000 people. Four canteens provide services for the elderly.

For life services, if it is known through a sample survey that the elderly who need to improve their quality of life account for 20% of the total population, and the consumer group with such needs is 2,000 people, and then all kinds of personnel and facilities are reconfigured according to the number of people, then

It can achieve large output with small input and guarantee a certain profit.”

"If 20% of the elderly really need to improve their quality of life, this number of consumers is not small. Even if a mid-range restaurant has a banquet, it will be difficult for the number of consumers to reach 2,000 people per day! However, if there are not 100 people,

What about twenty percent? For example, five percent or ten percent, so what?"

"The method is exactly the same, except that the manpower, equipment and site resources allocated are correspondingly reduced."

"In this case, the so-called economies of scale may be greatly reduced, right?"
Chapter completed!